Setting up a 4-Email Weekly Drip Nurture for Aging, Non-MQL Leads

Hi There,

I am trying to set up a new automated drip nurture campaign and want to make sure I’m leveraging best practices for a completely hands-off, "always-on" setup.

Here is the scenario:

• The Audience: Leads created > 90 days ago AND who have not reached MQL status in the past 61 days.

• The Cadence: Weekly emails (4 emails total in the drip).

• The Goal: Fully automated. As soon as a lead meets the criteria, they should automatically enter the nurture stream and start receiving the weekly emails without any manual list pulls.

I have used a mix of triggers and filters to capture both historical leads and newly qualifying leads:

• Trigger 1: Data Value Changes -> Attribute: MQL Date

  • Constraint: New Value is empty

• Trigger 2: Data Value Changes -> Attribute: MQL Date

  • Constraint: New Value is in past before -61 days

• Trigger 3: Lead is Created

  • Constraint: In past before 90 days

• Filter 1: Created Date -> In Past: 90 days ago. (Since I don't see a constraint to use "In past before," as all other constraints require entering a specific date.)

• AND * Filter 2: MQL Date -> Date of Activity: in past before 61 days.

• OR * Filter 3: MQL Date -> Date of Activity: is empty.

Can you review this smart campaign logic and let me know if any changes are required?