Adobe Marketo Engage

Currently it is very slow to go from seeing an unpublished draft in a list view to having it published. click it (then wait) then click draft (then waiiiiit) then click publish (then wait).This takes a long time if there’s a few things that need to be published. Why not just add a publish option to the … menu?  

Sometimes I get lost trying to figure out how to publish something in the New Email designer in Marketo – it seems like the button just isn’t there.After a while I realise there is one, but in a different spot and not outlined or coloured, so it just looks like some text.Then a few months later I get back to using Marketo and forget about it and have to hunt for it all over again.The publish button usually looks like the first image,  but sometimes it’s somehwere else like in the second image. I have no idea what differentiates these two types and why there is a need for it to be different, and why these actions are included in a ‘summary’ and not ‘actions’ or similar.It seems like it would be better to keep them the same, or at least in the second screenshot give the buttons an outline so they actually look clickable and stand out more.   

In B2B marketing, brand consistency isn't a design preference, it's a growth lever. Every email, nurture stream, and interaction shapes how your organization shows up in market. But as content velocity increases, maintaining control over tone, terminology, and visual standards becomes exponentially harder. That's true whether your team is writing copy manually or leaning on AI to accelerate production. That's why we're excited to announce that Brands is now generally available in both Marketo Engage and Journey Optimizer B2B Edition to users with Admin level access. The Brand Challenge B2B marketers are expected to remember and apply every brand rule (naming conventions, tone of voice, required disclaimers, regional nuances - to name a few) across every email, every time. Add AI into the mix, and without structured guardrails, content can quietly drift: outdated product names slip through, tone shifts, terminology becomes inconsistent. The result? Manual review cycles, brand team bottl

Marketo filters bot clicks based on IAB lists (known registry of non-human traffic sources/bots) or by identifying proximity patterns (multiple clicks within a short timeframe). However, bot activity has evolved leading to several bot engagements slipping through the cracks and firing off triggered smart campaigns that track link clicks. We recently identified two bot click behaviors we would like the development team at Marketo to investigate and patch: Logged clicks on links before “Email is Delivered” logging Click proximity outside the configurable 0-3 second window but within 30 seconds of email deliveryI am sure multiple Marketo Admins have dealt with false positive click engagements and have had to answer to their teams. This submitted idea within the Idea Portal is to alert the Adobe Marketo Engage development team of the need to tighten up criteria relating to bot click activity.

Can Adobe implement the Google Feeback Loop system for Gmail:https://support.google.com/mail/answer/6254652?sjid=10186142268067450677-EU This is now out of Beta and is impacting all Marketo customers come Q1 2024 with the change in the Gmail spam rule changes:https://blog.google/products/gmail/gmail-security-authentication-spam-protection/ 

Hi Team,Is it possible to add "Executable Campaign" as a category in Campaign Inspector for better visibility? 

When exporting a large number of records with a large number of fields, Marketo will often complete the export, with a UI confirmation, but the download will not work. This appears to be a silent failure of the “download now” button. Sometimes large exports download without issue, and other times they don’t download, no matter how long you wait. The UI should provide an error or otherwise indicate when a download can be completed successfully.  

Hello. When we use an Email Program with time-zone feature enabled, the smart list is calculated at the time of program launch / approval and the emails are sent to everyone at once. Then they are delivered by time zones even to those who has unsubscribed or has been marked as marketing suspended after the email was sent but before it was delivered (this period can be up to 24h long). The support team has advised that this behaviour is expected and as a fix we should adjust the messaging to “unsubscribe will be applied within 24 h”.  I’d like to request a feature to prevent all non-mailable people from delivering a time-zone sent email, including unsubscribed, marketing suspended, email invalid or block listed.  Reasoning:although legally we can protect ourselves with the 24h notice, this still creates a bad customer experience as often these emails are delivered just hours after the unsubscribe request. It can create a feeling of frustration and lead to reporting the sender as spam. a

現在、Marketoの標準機能ではSFDC同期時に発生する特定のエラーメッセージ（例：CANNOT_UPDATE_CONVERTED_LEAD など）を直接検知してトリガー（自動通知）に利用することができません。そのため、スマートキャンペーンの「実行結果」タブを定期的に手動確認するかエラー対象を個別に確認・対応するといった運用が必要となり、件数が多い場合は対応工数が大きくなっています。 以下のような機能追加をご検討いただけないでしょうか。 SFDC同期エラー内容（エラーメッセージ／エラーコード）を条件として検知できる仕組み スマートキャンペーンや通知トリガーで使用できる 特定エラー発生時に自動通知が可能になる 同期エラー対象レコードを一括抽出（エクスポート）できる機能 修正後、再アップロード（インポート）することで一括更新できる仕組み 同様の課題を抱えているユーザーも多いと考えられるため、将来の製品改善としてぜひご検討いただけますと幸いです。

What we’ve discovered with live chat is that when our BDRs miss a chat, we don’t have any way to engage with them in Marketo. When you build a smart list, you cannot use a filter at all for live chat was missed or anything similar. We have a weird workaround that we’re implementing with a goal right before the chat starts that we’re going to try, but I think this is a fundamental piece especially with the chat to Marketo integration. You can trigger off of goals and all kinds of other items, but there’s no way to trigger or even to provide visibility for chats that were missed.

In autumn 2025 Adobe released the Marketo email collaboration feature that allows a team to collaborate and comment on emails within the platform. https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/email-designer/email-collaborationWhile that is all good, this feature seems well designed for small marketing teams. , Unfortunately its not very useful for centralized MOPs teams where the business stakeholders are not actually Marketo users. Request: A way for Adobe Experience Cloud users without a Marketo license to collaborate/comment on emails (and other Marketo assets). 

Hi everyone! Just have another idea I figured I’d throw in here. It would be great if we could enter alt text when uploading an image into Marketo, and have that alt text follow the image around whenever it’s placed into an email. That way we wouldn’t have to re-type it every time we re-use an image. (With the caveat that it would still be great to have the option to overwrite the alt text in the individual emails if needed).

I’m not sure if this is a bug, an oversight, or intentional, but the UI in the new email builder for text styling isn’t the most intuitive. Right now, bolding (italicizing, etc) specific words from this black bar menu works as expected: However, when you bold from the right sidebar, it bolds the entire text block: It would be great if both of these text styling options functioned the same. Thank you! 😊

This is a basic functionality of any tool so I would expect to have Conditional Contents enabled on Subject lines in New Editor as well. Please enable it in the next release otherwise the conditional content is pointless if it is only for the email body.  Right now I am using tokens to localize the different language versions in subject lines and sender details but this is not ideal and our local marketers are not comfortable with using tokens yet. 

In the new builder, it would be great to able to select text-transform styles (uppercase, lowercase, etc) within a created theme under My Themes instead of having to write in the custom CSS in each template. Having it carry over to every template we make with our theme would be much more efficient. Thank you 😊

The flow test option in Dynamic Chat is a great tool and our team loves it for testing that the answers go the way we want it to. The only downfall is that if you have the 1st node (possibly others) as a conditional set, for example we have it set to identify customers vs everyone else, you can only ever test the first path. There isn’t currently a way to use the testing option to go down one of the other paths to see how the conversation will work. I’m not sure the best way to implement this, but perhaps in the test flow, the 1st option can be select your branching option? Or something similar? 

In the new email builder, I think it would be great to have Adobe Fonts as an option in My Theme — in addition to Standard and Google Fonts. Also being able to define fall-back fonts within My Theme would be great as well. Thank you!

Currently with Dynamic Chat, if one of our BDRs misses the chat, the only option is to display a message and possibly display their calendar link. What we would like to have is if the agent misses the chat, after it displays the fallback message, we want to reroute it back into the bot workflow to ask additional questions so we can send it to someone to do a follow up. It’s a better experience as well for someone engaging with the bot because it isn’t just a they’re not available and that’s it.

From what I can tell (and correct me if I’m wrong), there’s no way to edit a theme I’ve created in the new builder without creating a new template. The only way I can see to do it is to create a new template, select Create or edit themes, select the My Themes tab, select the theme, and then click Edit. It would be great if there were a way to access My Themes without having to create a new template every time 😊

We’ve started using dynamic chat with our BDR team. The biggest feedback from them is that they want to customize the notification sounds when they receive a new chat. The team is often multitasking and uses their computers for calls as well as chat. With the sound that is played to notify of a chat or of replies, it is causing issues if they are on the phone at the same time. I’d love to have a similar ability for the agents as we do for our external users that we can customize the sound that is played and the duration of the sound. The other big feedback we are having is that the 90 second window to reply to a chat isn’t ideal. We’d love to be able to customize this. When you have BDR teams that the size fluctuates regularly (it’s a role that is often promoted into sales), then when we are down to a smaller group, we would like the abandoned window to be able to be increased. Ideally, our BDR manager would love to customize it by user, but even allowing us to change that window at a

Hello team,I’m working on automating a small process in Marketo and would appreciate your input and ideas to make it effective. Here’s the scenario: We are using Marketo and the third-party platform Splash to set this up. We will create a landing page in Splash, which will automatically generate the event in Marketo.In Marketo, I will need to update the event naming convention, activate a trigger campaign, and update the SFDC campaign in the flow step. That’s all I need to do. The naming convention and SFDC campaign will be automatically created by another third-party platform. Our goal is to track leads in both Marketo and SFDC without setting up anything else.I understand some automation is already in place, but I’d like to automate the other two steps for setting up the Marketo program.My Ideas:I was considering updating the Marketo naming convention directly through the Splash tool, but I'm unsure if that will work. I also thought about trying web browser automation, but I believe

With the reporting that is set up in dynamic chat, we have a large gap in not being able to report on how many people reach each individual goal. The reporting simply shows goals overall but when you have dialogues that route to support or other teams outside of sales, we want to be able to easily report on these stats. Even within the sales/marketing world, we have goals for people that opt in to receive communications vs those that go to a rep as an MQL that we would want to report on. The workaround for using smart lists is only viable when the person is known, but since when someone asks to speak with support we provide the details for creating cases, we don’t always know who that person is. It’s almost exclusively coming through as anonymous which ends up not putting them into a smart list in Marketo. Adding in functionality, even if we had to create system level tags for the goals or something would be huge for our reporting. Or adding it to the Advanced BI Analytics would work a

Hello Marketo Community, We are currently operating a large Marketo instance and are facing scaling challenges related to program membership data extraction via the REST/Bulk APIs.  Current Limitation At present:  There is no API-exposed field that identifies whether a Program is archived. Archiving a program in the UI (e.g., moving it to an archived folder) does not translate into a machine-readable “archived” flag via the REST API. The Program Membership Bulk API requires filtering by Program ID. There is no supported endpoint to retrieve program membership changes between two timestamps without iterating through individual Program IDs.  Because of this, integrations must iterate across all program IDs to ensure no membership changes are missed — even for programs that are long archived and no longer operational.  Business Impact For instances with thousands of programs:  API calls increase significantly as program volume grows. Sync runtimes increase over time, even if most

If you clone a program where an - say - Email Performance Report lives, and that Email Performance Report is set up to report on all emails in that program, the cloning process should update that reference to the clone. That functionality existed before the Sky UI refresh. Please bring it back.

What I’ve found as we’re working with Dynamic Chat is that the conversations that are occurring on our site do not show up in real time (unless they engage with our live chat, but then even if the live chat gets missed by the team it won’t show up!) It’s a real headache for our team since we cannot monitor the live chats that get missed easily or even if we get questions from someone around a chat, it’s not showing. There are definitely workarounds for seeing who had a live chat that day and the transcripts are available in real time in MSI for our sales team, but as the marketing team & our BDR management, we want a one stop shop to see these. It also puts Marketo behind other chat tools that have everything in real time.