Dynamic Chat: Reporting based on goals
With the reporting that is set up in dynamic chat, we have a large gap in not being able to report on how many people reach each individual goal. The reporting simply shows goals overall but when you have dialogues that route to support or other teams outside of sales, we want to be able to easily report on these stats. Even within the sales/marketing world, we have goals for people that opt in to receive communications vs those that go to a rep as an MQL that we would want to report on. The workaround for using smart lists is only viable when the person is known, but since when someone asks to speak with support we provide the details for creating cases, we don’t always know who that person is. It’s almost exclusively coming through as anonymous which ends up not putting them into a smart list in Marketo. Adding in functionality, even if we had to create system level tags for the goals or something would be huge for our reporting. Or adding it to the Advanced BI Analytics would work as well. Just some way for us to report on this would be great.