Adobe Analytics

Hey Everyone,I am investigating traffic from various LLMs on our website. When I click a link from within Claude or Copilot, I noticed that document.referrer is null which means we can not reliably attribute traffic/conversions to LLM as it would show up ad Direct traffic instead.More peculiar thing is, I still see some hits, albeit very less which are referred from Copilot or Claude. I don’t understand why this scenario is gray instead of completely black and white?Has anyone else encountered this issue or has been able to find a workaround this? Is there any setting/flag we can update in our website? Happy to know any additional thoughts around this.Best,Isha

Hello,I would appreciate some technical help ideas in tracing a rather specific tracking issue. Adobe Customer Service request is also sent.Our email marketing campaigns are distributed through an email marketing platform that supports dynamic query-string parameters, kind of to Google ValueTrack parameters.As Analyst I wanted to track traffic from individual email send-outs without requiring stakeholders or the publishing team to manually add campaign names. The tracking therefore is configured within the email platform and the dynamic parameter supposed to work as placeholder - once email is sent theh the relevant campaign name is set.Shortly, https:\\example.com?cmp=em_{dynamic_campaign_parameter}The issue: In AA I occasionally see the literal unresolved placeholder appearing as the tracking code, literally em_{dynamic_campaign_parameter}The tracking code instance is positive - which means this literal code appeared on hit. I assessed following directions:Email platform: their team

Setup: one Org, five Launch properties serving five subdomains under one registrable domain (www, oem, my, … .example.com). First-party collection via CNAME smetrics.example.com. ECID v5.5.0, AppMeasurement 2.27.Goal: each subdomain should start with no Adobe identity cookie before its own consent is given, and ideally identity should not be shared across the subdomains.What I've confirmed:The server (CNAME) sets both AMCV and s_ecid with Domain=example.com (registrable domain). These bleed to every subdomain. The ECID cookieDomain config scopes only the client-side AMCV to the subdomain; it has no effect on the server-set cookies. Setting it to the literal subdomain, the Set-Cookie response still returns Domain=example.com. (Adobe docs also list cookieDomain/cookieDomainPeriods as retired.)My open question:If I provision a per-subdomain CNAME (e.g. smetrics.oem.example.com as trackingServerSecure on the OEM property), will the collection server set the cookies on .oem.example.com, or

Hi! I am diving into Journey Canvas and seeing some difference in numbers between other tools, and was wondering if anyone can help explain why.I am analyzing PDP behaviour. On the right-click, I choose ‘Show top 3 nodes immediately after this node’ and it populates numbers for pages after a PDP. But when I use the Next or Previous Item tool, and follow similar steps for pages after a PDP, the numbers are different. The container, time frame, and primary metrics are all the same. Can anyone explain why these might be different? I am assuming it’s how the segments are built? 

Journey canvas is now available in Adobe Analytics. Build a flexible graph of any combination of events, dimensions, and segments, and watch the data update as you drag nodes into place. You can see exactly where people move forward and where they fall out, without stitching together multiple visualizations to get the full picture.Learn how to configure a Journey canvas in Analysis WorkspaceWe’d love to hear from you:Which customer journey are you most excited to map first? Where do you hope Journey canvas will save you the most time? Have you already tried it? What did you learn about where people drop off?Leave your comment below and our team will do their best to reply. If you see a question you know the answer to, we’d love for you to jump in from your own experience.Have questions about another story from this issue? You can see the full list of discussion threads here.

Adobe Analytics now offers an Adobe-hosted MCP server, making it easy for your AI tools to connect, retrieve data, run queries, and perform supported operations, all within your existing workflows. No custom integration required.Learn about the Analytics MCP serverWe’d love to hear from you:What would you ask your AI tools about your Analytics data first? Which part of your current workflow would you most like to speed up with this connection? Have you tried connecting an AI tool yet? What worked well, and what questions came up?Leave your comment below and our team will do their best to reply. If you see a question you know the answer to, we’d love for you to jump in from your own experience.Have questions about another story from this issue? You can see the full list of discussion threads here.

Sub-hit analysis lets you segment on an individual product within a hit, instead of pulling in every other product from the same transaction. For example, if a customer buys a shirt, shoes, and a hat, but you’re analyzing shoe performance, you can now build a segment that focuses on just the shoes.See sub-hit analysisWe’d love to hear from you:Which product or category would you want to analyze on its own first? What product performance questions have been hard to answer until now? Have you tried sub-hit analysis yet? Any tips for getting your segments set up?Leave your comment below and our team will do their best to reply. If you see a question you know the answer to, we’d love for you to jump in from your own experience.Have questions about another story from this issue? You can see the full list of discussion threads here.

The September Adobe Analytics edition of In the Know is out, and we’d love to hear what you think!This month’s issue centers on Journey canvas, our biggest update to Analysis Workspace this year, which makes it easier to see where people move forward and where they fall out, all in one view. We also sharpened product-level segmentation so you can focus your analysis on a single product, and opened up a direct connection between Adobe Analytics and your AI tools so you can get to answers faster.Along the way, you’ll also find a quick win for anyone who builds tables often (sorting a freeform table by more than one column), a new hands-on tutorial for Analysis Workspace basics that’s great to share with teammates who are still getting comfortable, and the announcement of the 2026-2027 Adobe Champion Class. The issue also points you to upcoming Experience League events and recent Skill Exchange session recordings.We’ve created a discussion thread for each of the featured stories so you ca

As SEO continues to evolve beyond keyword rankings, businesses are increasingly focusing on user behavior, engagement, and customer journeys to measure success. Adobe Analytics plays a critical role in helping organizations connect SEO performance with meaningful business outcomes through advanced reporting, segmentation, attribution, and real-time customer insights.I’ve been exploring how Adobe Analytics can support SEO teams by analyzing organic traffic behavior, identifying high-performing landing pages, measuring conversion impact, and understanding customer engagement across channels. Features like Analysis Workspace, custom dashboards, segmentation, and attribution reporting provide deeper visibility into how SEO contributes to overall digital growth.I’m interested in learning how others in the Adobe Analytics community are leveraging the platform for SEO analytics and optimization.What metrics or dimensions do you find most valuable for SEO reporting? How are you using Adobe Ana

I am an admin for Adobe Analytics and CJA for my company account. However, when I use Adobe Debugger, the below message has started to show when trying to validate our data on the website. I have tried checking my permissions, logging in and out of Experience Cloud & Debugger, I have also reset the debugger, as well as clear my cache and cookies for good measure. Does anyone know why this might be happening?   

Hi,I am seeing a data discrepancy in CJA when building a 12-month YoY chart inside a panel locked to "This Month" (September 2026).Identical months (e.g., July, August, Sep) show completely different numbers for the People metric depending on the table setup:Setup A: Generic Month of Year dimension in rows + custom Jan 1, 2026 - Dec 31, 2026 column override. (shows 9.9K people for Aug)Setup B: Rolling date ranges in rows (This Month, 1 Month Ago, 2 Months Ago) + custom Jan 1, 2026 - Dec 31, 2026 column override. (Shows 6.8K people for Aug)Why does the time-parting dimension (Setup A) data mismatch with that of the relative date components (Setup B)?

Do you think excluding visits where:Page Views is less than or equal to 1 AND Time Spent per Visit - granular is less than or equal to 1 (second)makes sense? (The page views aren’t that much important to my question, Time spent is more)In my opinion, it kinda does. Because 1 second or less is extremely fast for normal human traffic. This started because I spotted obvious bot/crawler/uncommon traffic with those conditions on specific countries and domains. Which then left me wondering about the meaning of a 1 second (at most) visit…I believe it could be real people entering and immediately leaving. Either by clicking by mistake or other reason, which none seem ‘meaningful’ to me (at least at the moment).Another reason I can think of, is tracking set up problems, where the dimensions/metrics aren’t correctly populated. But confirming the tracking is properly set, and only thinking of Marketing/Traffic analysis, not on a developer/programmer analysis..Thank you in advance

Hi Adobe Community,We are currently working on optimizing a responsive web platform that serves dynamic HLS video streams alongside personalized media overlays using Adobe Target / AEM dynamic components.While the core dynamic media delivery works as expected, we are looking to fine-tune frontend performance—specifically reducing Layout Instability (CLS) during video player initialization and optimizing hardware-accelerated GL buffer management on mobile viewports.I’d love to gather insights from developers and technical architects here:1. What are the best practices for wrapping custom HTML5 / HLS video player scripts within AEM components without blocking critical-path rendering?2. How do you handle smooth component teardown and memory cleanup when switching dynamic video streams on single-page layouts?3. Any recommended client-side caching or lazy-loading strategies for high-concurrency video portals?Looking forward to hearing how other teams manage media-heavy, high-performance web

I am investigating an Adobe Analytics implementation issue and would appreciate guidance on understanding the root cause.Current SetupWe are using:Adobe Analytics Extension (AppMeasurement) Custom Tracking Server configured in the Adobe Analytics Extension AEM as a Cloud Service Author and Publish environmentsThe Adobe Analytics Extension is configured with: Tracking Server:smetrics.company.comSSL Tracking Server:smetrics.company.comBased on Adobe documentation for trackingServerSecure, my understanding is that Analytics hits generated by this implementation should be sent through the configured tracking server rather than Adobe's default collection domains.Observation #1While testing an AEM Author URL similar to:https://author-pxxxxx-exxxxxx.adobeaemcloud.com/content/site/page.htmlI inspected Network requests and found Analytics calls being sent to:amcglobal.sc.omtrdc.netwith report suite information resembling:amc.global.prodinstead of using the configured tracking server:smetrics.co

Hello, Does anyone know if there will be a challenge for 2026? I know the 2025 was canceled.Thank you 

The customer Journey Management > message Execution field group physically exists in both the AJO message feedback schema and the AJO email tracking schema. I can see the field in the tracking schema and build a CJA report against it. But at runtime, the value is never actually populated on tracking events.Since opens are tracking events, and tracking events never carries messageExecution. metadata, any CJA report keyed on that metadata for opens/clicks will be blank.I tried identity stitching for tracking and feedback events datasets in CJA with an Identity Map as EID in both datasets. But still unable to see engagement metrics (email opens and email clicks) when using the metadata LOB value filter for email opens and clicks in Email Journey Reporting in CJA. Is anyone facing a similar issue in CJA?       

We noticed our original referrer data starting to get stripped which moved what would have been Natural Search traffic into Direct throughout the summer, but especially in early August. Are there any ideas on if this is related to the Safari 26 browser update tied to an iOS release, and are there any work-arounds to get that traffic back in under Natural Search in Adobe Analytics?

Hi all,I'm currently having trouble integrating traffic data from Adobe into our marketing platform (Datorama) using the 2.0 API.With the legacy 1.4 API, we were able to apply multiple segments within the Extended Properties section to filter the data. For example, excluding business-related visits, upgrade journeys, and other traffic types. However, in the 2.0 API connector, I appear to be limited to a single segment and cannot add additional segment filters.Can anyone confirm whether this is a restriction of the 2.0 API, or if there is an alternative approach to apply multiple filters/segments within a single stream?Any guidance or workarounds would be greatly appreciated.Thanks,H

Hi folks,For some of the pages, I am able to see Visits is greater than pageviews. Ideally this should not be the case, right? as per my understanding. but at overall level pageviews is greater than visitsThis started happening when i changed expiry of evar from visit level to hit(i breakdown page name with day and noticed this)Some of the notes :1. I am visiting website → accepting cookies → pageview fires first → and then engagements as i make so it seems no action is happening before pageview2. I am sending page name and URL with all my engagements (scroll and link clicks) as i want to know what happened on which page. Also can you please let me know if this is correct or do i need to change something in my implementation.