Adobe Analytics

I need to create a Segment for Abandon Rate where customer did not purchased or ordered product after checkout process.I created an segment however need your help to understand if this correct? HITSExclude (HITSVISITSProduct Views exists- THEN -Cart Additions exists- THEN -Cart Views exists- THEN -Checkouts exists- THEN -Orders exists)- AND -VISITSHITSProduct Views exists- THEN -HITSCart Additions exists- THEN -HITSCart Views exists- THEN -HITSCheckouts exists- THEN Within 1 Hit(s) -HITSPage exists- THEN -Exclude (HITSPage exists)

The website that I work on has many pages that fire multiple success events on page load in addition to the page view event. The success events are used to track component presence and don't require any user interaction. They are fired as separate hits, not bundled with the page view. The bounce rate metric is the ratio of visits that contained exactly one hit compared to the number of visits on that page. Any page that has a component present success event will not have an accurate bounce rate and indeed we see incredibly low (and unbelievable) bounce rates.In my workspace I looked at Single Page Visits and those numbers are also unbelievably low.We are using the Web SDK implemented via Adobe Tags. I am open to redefining bounce rate using a custom calculated metric if that is the right approach.Curious how others with page load success events calculate bounce rates? Or are there any other metrics that can help us understand page engagement/effectiveness?Quick freeform table with boun

If your bounce rate is showing near-zero percentages after migrating to the Web SDK, this post explains why it happens and how to build a reliable alternative metric.Why Native Bounce Rate BreaksAdobe Analytics bounce rate = visits with exactly 1 hit / total visits. When success events fire on page load as separate beacons (component presence tracking, feature flags, etc.), every page visit immediately has 2+ hits so almost nothing qualifies as a bounce, even when users leave immediately.The Solution: Page View-Based Calculated MetricBuild a segment and calculated metric using page views instead of hits:Segment: Include > Visits > Page View (event1) equals 1 Calculated Metric: [Segment] × Visits ÷ Visits = Page View Based Bounce RateThis is immune to your success event inflation because page views don’t increment on non-page-view beacons.Watch Out: Event Multi-FireIf your custom page view event itself fires multiple times per visit (common with SPA frameworks or overlapping Adobe

 ​@Jennifer_Dungan ​@sandip_surse ​@alchan ​@Property Suggest Can we load Analytics JS from my domain(to avoid as external call during CloudFlare challenge), while retaining Adobe hosted/managed on all other screens, would visitor ID be affected, what other possible implications I should be aware of? I’m sure this quite common issue across industries and likely discussed/fixed in this community, any other workarounds would be much appreciated. Thank you 

My site recently added the ability to add tags to articles and we’re looking to segment out articles that have specific tags.The intended result: see the # of visits to a page with Tag=recipe from January 1, 2026-May 1, 2026Actual result: seeing the # of visits to a page with Tag=recipe from April (the tag implementation date) to May 1, 2026.The segment logic currently is: Hit levelTags = “Recipe” How do I fix this so that it shows the total visits for a page with a tag on it?

Hi,Has anyone with Adobe Analytics Prime upgraded to Adobe Analytics Ultimate?  I didn’t even know Adobe Analytics had different versions until last week.  Apparently Ultimate is a good solution for cross device analysis (CDA), among other benefits, without having to upgrade to CJA. Thanks in advance.

In CJA, is it possible to build this with a sequential segment? Or will it have to be derived? We are looking for people that visited a certain experience. They have should have  ">4 sessions within a 30 day period within the last 4 months, with the last use < 30 days ago.” This feels more complicated than what CJA can produce. 

Hello all! Question for the community. I’m looking to figure out how long it takes users to complete one of our online scheduling flows on the site on average (from form 1 to the confirmation screen), to see if mobile or desktop takes longer to complete the flow. I figured out how to create a derived field in CJA to calculate the total time it takes users to complete the flow from start to finish (meaning it calculates the entire total of seconds all users have spent completing the flow). I called that dimension Time To Complete OLS Flow and added it to my data view. Then in workspace, I created a calculated metric with Time To Complete OLS Flow divided by the total number of flow completions (booked appointments) to find the average time per user it takes to complete the flow. However, I'm not sure whether to use events or visits as the persistence in the denominator for that calculated metric. ie, Time To Complete OLS Flow / Booked Appts (visits) OR ie, Time To Complete OLS Flow / Bo

Hi has anyone been sucessful in setting up AA MCP in Copilot? I tried following the OAuth setup but do not see any similarities. Connect using OAuth I’ve got Copilot Studio accessI’ve added myself to the MCP product profile that has the right permissions setup I’ve created an Adone IO projectAny guidance would be appreciated. Thanks,Lee

Hello, As you all know, now Google usually generates an AI result for any search, giving you the sources it used on the right. If you click on those, it will take you to your site URL appending something like "#:~:text" to it. I have created a Marketing Channel to allocate traffic coming from sites like Chat GPT and so to "AI traffic", and I want to send these AI generated results to this bucket. The problem is that I don't know how to capture this "#:~:text=" used by Google. Neither window.location.hash nor window.location.href worked :s. Any ideas? I would also appreciate if you shared any other tips regarding the use of AI as a Marketing Channel. Thanks!

Hi! In my company we have set up the marketing channels in the best way, but the results I see from workspace do not convince me and I think there are errors in the processing rules, but I do not know how to solve them. The main anomalies I see in the data are: The main anomalies I see in the data are:- 55% of the audience of the marketing channel "direct" is from Referrer Type "Search Engines", specifically the majority comes from Google.In the Processing Rules "direct" is my last rule, and above it are the rules for the "search" channels. I share the configuration of the rules: Here you can see the order of the rules:  Here the configuration of both "Search" channels:  "Direct" Marketing Channel: Why if we have specified in the "Search" rules to collect the data "Matches Natural Search Detection Rules" not all "Search" traffic is collected in the corresponding channels and falls into "Direct"?  Thank you!     

Hello,I’d like to isolate first-time purchasers in Adobe Analytics — users who made their very first transaction during a specific time period.Is there a recommended way to do this using segments or calculated metrics?Any guidance or examples would be greatly appreciated. Thanks in advance!

Assuming I have an evar1 on my site which triggers on every product page to capture the color of  the product. And assuming I had 2 visits to my site. Let’s say that the evar1 is  a regular evar, expires on visit, allocation last touch, and assuming the following scenario:  Pages visited User A - Visit #1 product page 1- color = blue evar1 is set. value = blue proudct page 2 color = red evar1 is set. value  = red product page 3 color=green evar1 is set value = green home page evar1 is not set   Pages visited User B - Visit #1 home page evar1 is not set  product page 3 color=green evar1 is set value = green marketing page A evar1 is not set marketing page B evar1 is not set       Question:​​​​​s:based on the above, if i build a report like the one below, what should i see and why? evar1 visits evar1 instances page views unspecified       blue       green       red        

Why is that? What I need to do additionally? Or the components might be only shared in one Connection? 

Hey everyone, I wanted to see the logic behind the already existing shared metrics & dimension; however, I am unable to open the items under this. Curious to know if someone has any answer to this.

We are currently migrating from Adobe Analytics to Customer Journey Analytics (CJA) and would like to request support in enabling identity stitching for our setup. Our Setup: We operate a B2B lead-generation website. AEP Web SDK is implemented, and ECID is generated for all page views. Email is captured only at the time of lead form submission. We will soon be integrating Marketo and Salesforce data into Adobe Experience Platform using the RTCDP B2B schema, which will also feed into CJA.  Our Objective: Stitch anonymous ECID-based behavior with the email identity once it becomes available via lead form submission. Enable reporting in CJA that shows a complete view of the customer journey — from anonymous engagement to form submission. Avoid increasing profile counts in RTCDP based solely on ECID-based anonymous traffic (we do not want ECID-only visitors to create full profiles). Ensure that profile qualification only happens when a

Assume that I have two dasets and both have the field with same path:xyz.path.FirstNameI know that in AEP that field would be taken into profile depending on the merge policy. However how that field would be treated in CJA. That would be two columns?How would I know the source of the particular field (if it comes from dataset 1 or dataset 2)? 

Hello Everyone,I'm new to Adobe Analytics and have created a rule for page load using a specific custom event called 'page load', triggered via Adobe Client Data Layer - Data Pushed. This rule works perfectly in all lower environments. However, in the Prod env (including the author environment), the rule triggers only once—when the page is loaded for the first time. On subsequent page loads, the rule does not fire.Additionally, I noticed that the prod launch script includes headers likecache-control : max-age=3600etag :"1e97f6ab69caa332353cdff72029d3f5:1752060858.688733"server: AkamaiNetStorage What could be the reason ?? I am not able to reproduce in lower env.  

I ingested data to dataset (I am AEP architect so its really there :). At least 100k records. Then sent it to CJA - I mark the backfill. How can I futher debug? Its already 8h so it should be there  

Body:Hello everyone,I’m encountering an issue with a Page Rule in Adobe Analytics. The rule is configured with:Event: OneTrustGroupsUpdated Action: Send BeaconHowever, I consistently receive the following error: Failed to execute "Send Beacon" for "Adobe : Page Rule" rule. A timeout occurred because the action took longer than 5 seconds to complete. Error: A timeout occurred because the action took longer than 5 seconds to complete. Since the rule only has the event and the beacon action, I’m unsure why it’s timing out.Has anyone else faced this issue, or do you know what could cause the beacon to exceed the 5-second limit? Any guidance on troubleshooting or optimizing this setup would be greatly appreciated.Thanks in advance! 

Case is like this:Ingested data into AEP  Build connections in CJA  Build some Workspace  Added additional data from the past to AEP (same datasets which were used in point 1)  Is there any way to  force backfill to CJA for the second time? Any workarounds? 

I’m currently validating Adobe Analytics tags for a banking mobile app in the UAT environment. When I trigger certain events (tags), I can see the data firing correctly in the Adobe Analytics Debugger. However, the same data does not appear in Adobe Analytics Workspace. I’ve tested this across multiple devices and operating systems, but the issue persists. What’s puzzling is that when my colleague performs the same actions from her system (different device and setup), she is able to see the data in Workspace without any issues. It seems like the problem occurs only when I test it, despite not using the same device or environment as my colleague. I’m unsure what could be blocking the data visibility on my end. Has anyone encountered a similar scenario before? Any guidance or insights would be greatly appreciated.

DescriptionThe ability for a Workspace owner to hide a panel within Workspace. Why is this feature important to youThere are two main reasons:(1) Temporarily stop sharing a specific panelToday, I faced a situation where, due to an issue with data coming from Web SDK ingestion, a panel shared with employees across my organization was displaying inaccurate data.Until the ingestion issue is fixed, the only available solution is to delete the panel entirely, which means I will later need to recreate it from scratch.A “Hide Panel” feature would allow Workspace owners to temporarily disable visibility of a panel without losing the work already done. (2) Facilitate report developmentConsider a project with multiple panels already being actively used.If I need to develop a new panel, this currently has to be done outside the existing project to avoid exposing incomplete work to users. Once development is complete, the panel then needs to be recreated manually inside the production project.A “H