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Session Details
For the American Heart Association (AHA), marketing can quite literally make a life-changing impact. But when priorities and processes aren’t clear or team members struggle to get work done, the efforts of the marketing team can quickly flatline. Leaders from AHA and LeapPoint share best practices in work management and lessons learned in AHA's journey to connecting people, processes, and technology to drive greater impact.
Get a deeper understanding and real-world examples of how to:
- Improve strategic planning and alignment
- Make getting work done easier and more efficient, and better prioritize work and resources to increase revenues and impact
- Support better collaboration, communication, and brand consistency
- Increase staff satisfaction and retention
Session Schedule
Wednesday, Mar 22, 4:00 PM - 5:00 PM PDT
Speaker(s)
Jen Krempa - Head of Global Delivery, LeapPoint
Pamela Frost - National VP, Business Solutions, American Heart Association
Gina Esparza - National Vice President, Marketing Communications Innovation, American Heart Association
Product(s)
Adobe Experience Cloud, Adobe Workfront
Full Schedule
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