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In an era where change is constant and your competition is a click away, gaining consumers’ loyalty is an ever-increasing challenge. The year 2022 was marked with challenges in customer retention as demand grew while operations failed to scale back to pre-pandemic levels. These service failures paired with inflation led many customers to question their loyalty to brands. While programs play a role in driving and accelerating loyalty, businesses must more deeply understand and connect with their customers to offer products and services that fit their unique desires and needs. Learn how Marriott International is transforming operations as they efficiently scale up personalization to drive ancillary revenue.
Join us as we present:
- The future of loyalty in consumer industries
- Why automation supports personalization maturity through micro-segmentation
- How Marriott International is maturing its personalization practice to an enterprise-wide approach one product and one channel at a time
Wednesday, Mar 22, 8:00 AM - 9:00 AM PDT
Julie Hoffman - Global Director Industry Strategy - Travel, Hospitality & Dining, Adobe
Michelle Cascone - Director, Marketing Orchestration & Workflow Automation, Marriott International
Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Target, Adobe Creative Cloud, Adobe Experience Platform, Adobe Workfront, Adobe Real-Time CDP, Adobe Experience Manager Sites, Adobe Experience Manager Assets, Adobe Customer Journey Analytics, Adobe Journey Optimizer
Don't forget to register yourself for this session using the registration link shared above.