Learn the key steps and best practices for porting Adobe Analytics projects to Customer Journey Analytics. This process unlocks advanced analytics capabilities while ensuring data continuity.

Dive deep into Adobe Experience Platform and Customer Journey Analytics' data egress options to unlock powerful insights and streamline your data strategy for enhanced decision-making and business success.

Introduction As an Adobe Customer Journey Analytics (CJA) product administrator, you might wonder how much Adobe Experience Platform (AEP) knowledge your role requires. While CJA is built on AEP, becoming an AEP expert isn't necessary to administer CJA effectively. However, understanding key AEP ...

Unlock the full potential of Adobe Customer Journey Analytics with our comprehensive guide for administrators, covering essential skills from data governance to performance optimization.

Discover how Adobe Customer Journey Analytics offers multiple methods for calculating bounce rates, providing insights into user engagement and helping you optimize your digital strategy.

Explore how Adobe Customer Journey Analytics' new Summary data feature enhances data analysis, providing improved capabilities for historical data migration, third-party integrations, and high-level reporting.

Starting your journey with Adobe Customer Journey Analytics (CJA) as a practitioner might seem daunting at first, but with a well-structured plan and an open mind, you'll soon become knowledgeable and proficient. This guide serves as your personal 90-day instruction manual, offering a detailed, step...

Discover the key strategies for maintaining effective governance in Adobe Customer Journey Analytics (CJA) in this comprehensive guide. From establishing clear roles and responsibilities to implementing robust data quality measures, learn how to optimize your CJA implementation for maximum impact. T...

Explore the latest advancements in Adobe Customer Journey Analytics with our comprehensive overview of the June 2024 release. This blog post delves into the powerful new derived fields functions that enhance your data analysis capabilities without altering underlying data. Discover how the Math, Nex...