Adobe Real-Time Customer Data Platform (RTCDP) is a powerful tool for marketers and data analysts alike. By enabling businesses to unify customer data from various sources and deliver personalized experiences in real-time, it has become an essential part of the modern marketing stack. However, to fu...

Today, we are going to talk about a method of onboarding data into RTCDP which is discussed a lot and helps stream data into Adobe Experience Platform from pretty much any third party. We are going to cover the HTTP API streaming source.

Today, we are going to cover a topic which doesn't seem to be talked about much. Leveraging RTCDP audiences for website personalization using non-Adobe personalization tools.