I'm a big fan of Web SDK and would strongly recommend using it.  However, if like us you are using Adobe Analytics and want to use Web SDK for your data collection, you need to address 'the elephant in the room'…  Web SDK was not primarily designed with Adobe Analytics in mind

Are you stuck not being able to do totals, averages etc.?  This blog post will show you how to enable numerical calculations on values recorded in props/eVars just like custom events!

Ever hit 'delete' and then had a terrible sinking feeling?!  Ever accidently deleted your largest and most important workspace project?!  Adobe says "This action cannot be undone " ...but can it? (yes, it can!)

Out of the box Adobe does not offer a way to turn off hourly alerts overnight.  This can lead to a false alerts being sent as volumes drop and the data becomes more volatile. However, there is a simple method to disable hourly alerts overnight.

Variables in Adobe Analytics are limited in length, so losing data because we are exceeding these limits (truncation) is something we all need to keep in mind.  This blog post shows you a simple method to detect and eliminate truncation issues.

A common (and incredibly useful!) technique in Adobe Analytics is to concatenate multiple values into a variable and then use the classification rule builder to split these values back out in to separate classifications - learn how to make this even more effective!