Real-Time Customer Data Platform

We’re excited to share the on-demand session recordings from Adobe Summit 2025, specifically focused on AEP & RTCDP. Whether you want to revisit a session or catch up on ones you missed, this curated list brings together the most relevant insights for AEP & RTCDP users, practitioners, and champions...

We are thrilled to announce that Real-Time CDP Collaboration, a purpose-built offering tailor-made for brands and publishers to discover, activate and measure audiences, is now available in the U.S. Customers of Real-Time CDP Prime and Ultimate will have automatic access to Real-Time CDP Collaborati...

Description:Introduce a feature in Adobe Real-Time CDP that utilizes machine learning to predict customer churn based on real-time behavioral and transactional data. The system would allow marketers to define churn-risk thresholds and automatically activate personalized retention journeys (e.g., ema...

Description:Introduce the ability for multiple users to collaboratively build and refine audience definitions in Adobe Real-Time CDP with support for version history, change tracking, and inline comments.This feature would help cross-functional teams (marketers, analysts, data scientists) work toget...

Description - It would be nice to have at profile-level the amount of emails each profile have received and opened in the last 30 days.Why is this feature important to you - It would be possible to address journeys based on communication-engagement withouth having to do it at audience-level. How wou...

I'm working with streaming data sources and wanted to check if there are any known limitations or delays when it comes to processing or qualifying data in real time. Specifically, I’m curious about:Any known lags or edge cases where real-time processing might not behave as expectedBest practices to ...

Hi Team, in ABC named schema, i have fieldgroup 123 and identity PQRI have already moved fieldgroup to preprod environment and identity is already created in PreprodI have created package for this schema where fieldgroup and identity is already present. Concern is for identity when i try to import p...

DescriptionIntroduce the ability to generate real-time lookalike audiences based on existing high-performing audiences using AI/ML models within Adobe RTCDP.This feature would allow marketers and data practitioners to automatically expand reach by targeting users with similar behaviors, attributes, ...

In Adobe AEP, Is there any way to find the average global evaluation job times over the last 12 months ?

in creating audiences what are the uses cases for choosing compose audience vs segment builder? thanks

hi,while creating an audience (or segment if using the old name) when is it best to an attribute or an event?let s say you want to create an audience based on users having visited the page Product.would you use the attribute page Name or the event page Name?what s the rationale of each selection?