Real-Time Customer Data Platform

Unlock the Power of Data Collaboration Join us at the Adobe Real-Time CDP Data Collaboration Forum Oct 16th, in New York, where industry leaders, innovators, and data visionaries converge to explore the future of connected customer experiences.   Whether you're a marketer, data scientist, or tech st...

Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personalization, uniting content and data, ...

Getting Started with Adobe Real-Time CDP Collaboration Adobe Real-Time CDP Collaboration enables advertisers and publishers to safely and efficiently collaborate on audience data, powering more effective and privacy-centric marketing campaigns. If you're new to Real-Time CDP Collaboration, this guid...

This week's September 3rd, 2025 - Partner Technical Deep Dive is now available on demand.  The topics centered around several key topics related to Adobe Real-Time CDP and its capabilities. Including recent enhancements in Streaming Segmentation Monitoring and Visibility and Data Composability with ...

Join us on September 25th for a must-attend webinar featuring Adobe Experience Maker winner Anish Raul. Discover how leading enterprises are weaving AI into their workflows securely, responsibly, and at scale. You'll walk away with: Getting legal & security approvals fasterPrioritizing the right use...

Hi I wanted to ask if there's a way to create an exclusion list of users in the CDP who are not activated to any available destinations. I know that I could create an exclusion list audience and apply a "not in this audience" rule for all audiences I create. But I just wanted to know if there's a be...

  Discover What’s New in Adobe Real-Time CDP CollaborationNew data partnership capabilities are here—unlock smarter customer acquisition and personalized experiences like never before.

Hello Adobe Experience Platform users,   We have a really exciting Ask Me Anything (AMA) on 9/2 at 8am PST where product and engineering will be answering questions on all things related to AI Assistant. You don't want to miss this!   In the meantime, review this article from one our engineers who w...

How do you translate business goals into marketer-ready audiences without heavy data movement? In my article on Federated Audiences Composition (FAC) I show how the Audience Design Framework (ADF) maps outcomes → use cases → federated audience definitions, speeding activation while preserving govern...

how much time does it take to re-align the identity graph, when a profile enabled individual profile dataset is dropped. when there are 1.2 million profiles are impacted. also, when the same 1.2 million data is re-ingested into another profile enabled dataset (from the same schema) how much time doe...

How can a real-time Customer Data Platform (CDP) effectively integrate heterogeneous data from multiple sources—such as structured CRM data, semi-structured website clickstream data, unstructured social media data, and third-party advertising platforms—while ensuring data consistency and real-time p...

Take 10 minutes to complete an Adobe Real-Time Customer Data Platform review on Gartner Peer Insights, and as a thank you for your time, you’ll have the option to receive a $25 gift card when your review is published! Submit your review before the link expires on August 28! Start your review here:...