Reusing e-mails in AJO

[AlineCardoso]

Hello, everyone!
I just started learning AJO and I'm not sure how to reuse an email I've already created.
For example, I created an email in an Action campaign (Scheduled - Marketing) and I want to reuse it in an orchestrated campaign or journey. Do I need to create it again within the journey or is there a way to reuse what's already created in the Action Campaign?

[DavidKangni]

Hi @AlineCardoso 

You can save the email  as content template and you will be able to reuse it in journeys and orchestrated campaigns.

Thanks,

David

[AlineCardoso]

Hi, @DavidKangni !

Can I create these templates in all channels?
I didn't find find how to create WhatsApp templates to reuse in other Journeys for example:

[Sukrity_Wadhwa]

Hi @DavidKangni,

Can you please help @AlineCardoso further with their query? 

Thanks!

[Mayank_Gandhi · Accepted solution]

@AlineCardoso 

You can’t directly “plug” an email from an Action campaign into a journey or orchestrated campaign as a single reusable object.
What you can reuse are:

1. Templates – full email layouts you start from.  
   https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/content-templa...
2. Fragments – reusable blocks (headers, footers, banners, legal, etc.).
3. Copy/duplicate – recreate the email by copying its HTML/content into a new email action.
   
   Note - WhatsApp is different – the template itself is authored and approved in Meta (WhatsApp Business / Cloud API). In AJO you select and personalize those Meta templates, but you do not create/manage reusable WhatsApp templates inside the AJO “Content templates” 

@Sukrity_Wadhwa 

[AlineCardoso]

Thank you all for your help!

Best regards,
Aline

[Sukrity_Wadhwa]

Thank you so much, @Mayank_Gandhi, for stepping in and providing the answer! Really appreciate your support