Personalization Capabilities in AJO B2B: Event-Based Scenarios

[sraz]

Hi All,
I have a question regarding AJO B2B.

To what extent can we personalize content in AJO B2B? Specifically, is it possible to send event-based data, such as product details for scenarios like a B2B customer forgetting to complete a purchase (like cart abandonment emails)?

I have read the documentation, but I didn’t get a clear picture of whether this is feasible. Any insights or examples on this topic would be greatly appreciated.

Thank you.

[SatheeskannaK]

@sraz Yes, it's possible to use event-based data and setup a journey in AJO B2B.

Have a look at this documentation on how to setup and guardrails/limitations,

https://experienceleague.adobe.com/en/docs/journey-optimizer-b2b/user/admin/configurations/configure...

[sraz]

Thanks,I will go through the document and try things out.

[Sukrity_Wadhwa]

Hi @sraz,

This community is focused on AJO B2C. For AJO B2B-related questions, please post them in the dedicated AJO B2B community here:https://nation.marketo.com/ 

Thanks for understanding!