Orchestrated campaign capabilities

[Pradeep-Jaiswal]

Can orchestrated campaign be used in ?
1) Reporting (CJA)
2) Onsite Personalization (Adobe Target)
3) Personalized engagement (AJO Offer Decisioning, personalized email/sms/push etc)

[Anuhya-Y · Accepted solution]

1) Reporting (CJA)

Orchestrated campaigns write message feedback, tracking, and journey-step events as XDM Experience Event datasets into AEP. CJA can create connections on top of these AJO datasets and expose them via a data view for reporting.

However, datasets created using relational schema types (used by orchestrated campaigns) are not compatible with CJA connections. Therefore, reporting on orchestrated campaign relational datasets is not possible.

2) Onsite Personalization (Adobe Target)

Using the Save Audience activity in the AJO orchestrated campaign canvas, campaign-orchestration-type audiences can be created. These audiences can be shared with various destinations, similar to custom upload audience activation.

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/campaigns/orchestrated-campaigns/...

3) Personalized engagement (AJO Offer Decisioning, personalized email/sms/push etc)

Personalized engagement is possible via email, SMS, and push channels.

However, Orchestrated campaigns do not support Offer Decisioning capabilities.

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/campaigns/orchestrated-campaigns/...

[Mayank_Gandhi]

@Pradeep-Jaiswal 

1. Reporting (CJA)

   • Yes – Orchestrated campaigns are fully reportable in CJA, together with AJO Journeys and messaging datasets.

2. On‑site personalization (Adobe Target)

   • Yes, via AEP RTCDP → Target:
     • Use Orchestrated campaigns to drive outbound.
     • Use AEP audiences/attributes/OD outcomes to drive Target for web/app; both sit on the same profile spine.
   • There is no direct “Orchestrated campaign in Target UI” integration – it’s a shared-data pattern, not a hosted-canvas pattern.

3. Personalized engagement (AJO OD + email/SMS/push)

   • Personalized messages: Orchestrated campaigns can absolutely send personalized outbound communications.
   • Offer Decisioning inside Orchestrated campaigns: currently not supported; use Journeys/Action Campaigns when you need OD-driven “next best” logic.