Is there any logic while we set up the Ip warmings applied in the journey

[SouravPal_DS]

Problem Statement  : 

  I want to target audience with an email , however my target list are almost 75K , now I want to understand I am using IP warmings here . 

1. How do I set up the Number of audience will sequentially pass by each node. 

2. I have tried to get answer from GPT , but it says something like this - 

Phase Previous Cap Multiplier Result

3K → 8K	3,000	×2.6	Aggressive but okay early
8K → 14.6K	8,000	×1.82	Still okay
14.6K → 30.6K	14,600	×2.1	Upper safe limit
Next	30,600	×1.3	~40K
Then	40,000	×1.35	~54K
Final	55,000	×1.4	~77K

Wanted to know what the best possible approach for this kind of a situation is 

[FilipeFreitas]

Hi @SouravPal_DS,

I can think of two approaches here.

(1) You can try creating an IP warm-up campaign. This can be done directly in the Channels menu. You'll find "IP Warmup Plans" in the navigation menu on the left-hand side. You can set up the IP warm-up campaign from there.

Please refer to this link for a more detailed explanation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/configuration/implement-ip-warmup...

(2) Alternatively, you can try a manual approach. Create a journey in AJO, then add two condition nodes: one with "profile cap" and one with "time condition." These nodes combined will allow you to manage the number of profiles flowing through the journey over time, according to your needs.

More about condition nodes: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journe...

I hope this helps.

Best regards

Filipe Freitas

[Mayank_Gandhi · Accepted solution]

@SouravPal_DS 

Yes, there is logic you should follow, but it’s simpler than that GPT table suggests. For a 75K send on a new / warming IP, the key rules are:

1. Start with your most engaged users only.
2. Increase volume slowly and consistently.
3. Avoid big jumps (>50–100%) day to day once you get into higher volumes.
4. Always adjust based on real‑world results (bounces, complaints, blocks

From Adobe’s own IP warmup guidance, the core principles are: send consistently, slowly, and in small batches that build over time, to engaged recipients first; this is what builds a positive sender reputation with mailbox providers like Gmail and Microsoft. Not following that often leads to blocks, blacklists, or bulk/spam placement instead of inboxing.