Opt-out management for multi-brands

[DN1191]

How do we manage opt-out using AJO (not external opt-out) when there are multiple brands ? The one-click optout or optout using landing page automatically updates the global opt-out - consents.marketing.email.val which will opts out the user from all communication(irrespective of brands). How can we override this to optout out of specific brands ?

[SatheeskannaK]

@DN1191 You have two options,

• Use the dynamic subdomains option when setting up the email configuration.

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/channels/email/configure-email/su...

• Setup a separate channel configuration for each brand.

[DN1191]

Thank you @SatheeskannaK  for the response. I am still a bit confused. My question was regarding Unsubscription and with the dynamic subdomain/separate channel surfaces for each brand do you mean that the Unsubscribe/Opt-out will be captured separately for each brand ? I know the unsubscribe URL for each brand will be based on the respective subdomain, but could you please confirm whether the opt-out/consent data will also be captured separately in the unified profile ?

[SatheeskannaK]

Yes, when you use a brand subdomain for the consent, it will get recorded in the unified profile.

For example, consider a scenario where a customer interacts with multiple brands that are part of the same parent company, each operating with its own subdomain (e.g., brand1.example.com and brand2.example.com). When a message is sent to a customer through brand1.example.com, any consent provided by that customer will be specifically associated with Brand 1 within their unified profile.

Similarly, if the same customer subsequently receives a message from brand2.example.com and provides consent, this second consent will be distinctly recorded and linked to Brand 2 in their unified profile.