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Is it possible to use AEP for AJO without Real-Time CDP?

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Level 2

Is it possible to only have AEP + AJO, without Real-Time CDP?

 

If so, what would operating in that space look like for segment creation?

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1 Accepted Solution

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Correct answer by
Employee Advisor

@sssynergy ,

Adobe Journey Optimizer is built natively on top of the Adobe Experience Platform. 

For segment creation, this is probably one of the approaches to follow-  

https://experienceleague.adobe.com/docs/experience-platform/segmentation/tutorials/using-external-au...

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7 Replies

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Correct answer by
Employee Advisor

@sssynergy ,

Adobe Journey Optimizer is built natively on top of the Adobe Experience Platform. 

For segment creation, this is probably one of the approaches to follow-  

https://experienceleague.adobe.com/docs/experience-platform/segmentation/tutorials/using-external-au...

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Level 2

Thanks for sharing. I believe this answers my question, as the article shows how to create external segments (assuming that this refers to data segmenting without Real-Time CDP).

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Level 1

Does anyone know if there is any documentation describing the areas where CDP and AJO overlap and where they differ?

 

I would like to understand which capabilities may not be possible if we use AEP for AJO without Real-Time CDP. 

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Community Advisor

@Konrad_Sztorc 

Check Adobe Experience Platform & Applications Overview diagram .

https://experienceleague.adobe.com/docs/blueprints-learn/architecture/architecture-overview/platform...

AJO comes with all the AEP functionalities highlighted in red box, RT-CDP provides activation of segments to destinations which is not possible with AJO.

 

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Level 1

That's not much...  I really can't believe that would be it

Do you know of any other limitations?

 

 

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Level 1

Thank you! that's really helpful.

 

I'm genuinely wondering why Adobe is not providing more official guidance on that. A one-pager with a quick comparison of the significant standard features between the two licenses, along with a clear identification of the guardrails associated with each license type, would be really helpful. Especially considering that both products share a lot of common functionality, and understanding these differences requires a bit of knowledge about both products.