Is it possible to only have AEP + AJO, without Real-Time CDP?
If so, what would operating in that space look like for segment creation?
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Adobe Journey Optimizer is built natively on top of the Adobe Experience Platform.
For segment creation, this is probably one of the approaches to follow-
Adobe Journey Optimizer is built natively on top of the Adobe Experience Platform.
For segment creation, this is probably one of the approaches to follow-
Thanks for sharing. I believe this answers my question, as the article shows how to create external segments (assuming that this refers to data segmenting without Real-Time CDP).
Does anyone know if there is any documentation describing the areas where CDP and AJO overlap and where they differ?
I would like to understand which capabilities may not be possible if we use AEP for AJO without Real-Time CDP.
Check Adobe Experience Platform & Applications Overview diagram .
AJO comes with all the AEP functionalities highlighted in red box, RT-CDP provides activation of segments to destinations which is not possible with AJO.
That's not much... I really can't believe that would be it
Do you know of any other limitations?
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Thank you! that's really helpful.
I'm genuinely wondering why Adobe is not providing more official guidance on that. A one-pager with a quick comparison of the significant standard features between the two licenses, along with a clear identification of the guardrails associated with each license type, would be really helpful. Especially considering that both products share a lot of common functionality, and understanding these differences requires a bit of knowledge about both products.
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