Deduplication on Journey of AJO

[chrisyan]

Hi There, 

We have multiple journey chains for various touchpoints, based on the audience profiles we've defined. Each profile could qualify for multiple touchpoints across different journeys, or within the same journey. The scope of our marketing strategy is to ensure that each profile only receives one communication per day, whether it's within the same journey or across different journeys. I know we have capping frequency rules that can be employed, but please confirm if this approach is on the right track

Thank you.

[SatheeskannaK · Accepted solution]

@chrisyan It all comes down to the marketing strategy. If a profile is eligible for several journeys, I recommend using journey priority in conjunction with frequency rules to determine which journey should take precedence for sending messages to the customer.

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/conflict-prioritization/priority-...

[chrisyan]

thank you, but I am not able to see the conflict management under the property umbrella. where I could apply it to the journey

[SatheeskannaK]

It's on limited availability. Check with your CSM/technical account manager on the adobe side to provision this feature.

[DavidKangni]

@chrisyan Conflict & prioritization capabilities are currently available in Limited Availability. You have to reach out to your Adobe CSM

Thanks,

David