Decision scope in email

[Michael_Soprano]

Its said that best practice for web channel is creation of seperate specific Decision Scope for every placement:

- homepage  

- category page

- basket page etc. 

However what is best practice for mailings? One Decision Scope for every mailing? What is you experience? 

[SatheeskannaK · Accepted solution]

@Michael_Soprano 

• Web placements (like homepage, category, basket, etc.) are contextual. A single visitor can encounter various placements during one session, and they often require distinct decision scopes to manage relevance and rendering for each section.
• In contrast, Email placements have a fixed context (the user is accessing a specific message). Typically, an email contains only a few offer placements (such as a hero banner, secondary CTA, header, footer, etc.).
• In fact, Offers are "locked in" when sent (unlike the web, where they are not re-evaluated in real time).
• The best practice for Email is to have one Decision Scope per email template, rather than per send.
• Establish a specific scope for each email template (for instance, "Promotional", "AbandonedCart", "LoyaltyReward"). Within that scope, set up multiple placements if the email includes various dynamic areas (hero, secondary CTA, footer). This enables the reuse of decision scopes for ongoing campaigns. You simply swap out or refresh offers without needing to create new scopes each time.
• Example:
  • Scope: AbandonedCart_Email
  • Placement 1: Cart Reminder Block
  • Placement 2: Cross-Sell Block
• This allows to keep everything organized, scalable, and easy to manage, while still empowering marketers to handle offers for each placement.