Choosing Between Adobe Target and Adobe Journey Optimizer for Web-Based Personalization

[sraz]

Hi Adobe Community,

With the recent updates to AJO, which now includes web-based and code-based channels, I am evaluating whether to use Adobe Target or AJO for personalization efforts on web platform.

Given these new capabilities in AJO, I am curious about the key differences in functionality, flexibility, and scalability between AJO and Adobe Target for web personalization. 
- Which tool is more effective for real-time personalization at scale?
- Are there unique strengths in Target that AJO doesn't cover (or vice versa)?
- Any advice on the technical considerations for implementing AJO vs. Target in a web context?

Any insights or recommendations would be greatly appreciated!

Thank you!

[SatheeskannaK · Accepted solution]

@sraz Take a look at this thread and the resources posted. On a high level technical consideration would depend on the use case and strategy needed to evaluate where you can do the web personalization.