Hi Adobe Community,
With the recent updates to AJO, which now includes web-based and code-based channels, I am evaluating whether to use Adobe Target or AJO for personalization efforts on web platform.
Given these new capabilities in AJO, I am curious about the key differences in functionality, flexibility, and scalability between AJO and Adobe Target for web personalization.
- Which tool is more effective for real-time personalization at scale?
- Are there unique strengths in Target that AJO doesn't cover (or vice versa)?
- Any advice on the technical considerations for implementing AJO vs. Target in a web context?
Any insights or recommendations would be greatly appreciated!
Thank you!
