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Ignore capping -> frequency rules

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Level 10

5/14/25

Current Behaviour - Currently there is strict rule when it comes to capping. If we set up capping ex. 5 mails i one month then 6 mails in that month would not be send. 

Why is this feature important to you - service companies (telco, banks) have churn campaigns. Often they would like to ignore message capping rule in order to retain customer 

How would you like the feature to work - simple checkbox with text - ignore capping rules in journey properties

Michael_Soprano_0-1747220055061.png

 

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