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Adobe Summit 2022 | Adobe Journey Optimizer Session - Maximizing Mobile Experiences in the Customer Journey
Session - Maximizing Mobile Experiences in the Customer Journey
Mobile technology has now made it possible to merge digital and physical customer experiences like never before. As marketers, how do we make those experiences as seamless as possible? Whether you’re engaging with fans at a sporting event or concert, enhancing the experience of hotel guests, building relationships with subscribers, or facilitating contextual interactions at every stage of today’s buyer journey — online, in-person, and everything in between — Adobe Journey Optimizer mobile capabilities help make it all happen.
In this session learn how to:
- Deliver moments that matter using a unified customer profile
- Create personalized mobile-optimized emails, push notifications, in-app messages, and SMS
- Visualize and orchestrate the customer journey, and trigger contextually relevant mobile messages based on a customer’s location
Session Schedule
Wednesday, Mar 16 | 1:00 PM - 1:30 PM PST
Speaker(s)
Kara Kelley, Principal Solutions Consultant, Adobe
J. J. Haglund, Sr. Product Marketing Manager, Adobe
Product(s)
Adobe Journey Optimizer
Full Schedule
Q&A
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Sukrity Wadhwa
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