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Adobe Summit 2022 | Adobe Journey Optimizer Session - Fan Engagement from Start to Finish and Beyond




Session - Fan Engagement from Start to Finish and Beyond

In the fast-paced world of Formula One racing, garnering loyalty and keeping fans engaged is key to a club’s success. And engagement goes far beyond race day. It’s every interaction that creates fan excitement and connection before, during, and after the big event. It’s about personalized experiences that makes each fan feel valued and part of the team. And it might even be getting fans to be the biggest brand ambassadors when they’re compelled to buy merch and wear it proudly (now that’s fan engagement!). Learn how Williams Racing is using Adobe Journey Optimizer to digitally transform its fan experience by optimizing journeys—whether on or off the track.

In this session, learn about:

  • How Williams Racing and Formula One are transforming the way fans experience live events 
  • How to personalize customer journeys across digital channels and in-person experiences
  • The future of fan & customer engagement with Adobe Journey Optimizer

Session Schedule

Tuesday, Mar 15 | 12:30 PM - 1:00 PM PST

Wednesday, Mar 16 | 5:30 AM - 6:00 AM PST


Roger woods, Sr. Director, Product Management & Strategy , Adobe

Aiden Lyons, Sr. Vice President, Fan Engagement, Dorilton Motor Sports


Adobe Journey Optimizer

Full Schedule

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Sukrity Wadhwa
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