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In this post, we look at how we can create one-to-one experiences in real-time using Journey Orchestration on Adobe Experience Platform. We examine possible use cases for Journey Orchestration and explore what’s going on behind the scenes.

This post illustrates how brands can use all the available data in Adobe Experience Platform’s Real-time Customer Profile to impact the offline shopping experience with contextual in-store personalization.

Adobe Experience Platform applications provide a way to easily extend the capabilities of the popular Real-Time Customer Data Platform (RTCDP) via Journey Orchestration. The flexibility provided by Journey Orchestration is the ability to communicate with external systems to extend the current functi...