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Learn how Adobe delivered a successful proof of concept and technical specification for a major American bank, allowing them to use AAM segments in Adobe Target for their mobile app.

A/B testing is a common mechanism to test out a hypothesis. When A/B tests are run on the web/mobile or other interfaces using solutions like Adobe Target; size, power, statistical significance calculations are taken care in the solution itself. 

This post describes the challenges of data warehouse testing for Adobe Audience Manager and walks through the in-house functional test framework we developed to solve them.