Community Topics

Migrating Adobe Audience Manager (AAM) to Web SDK ensures you maintain alignment between audience management and your updated Analytics and Target set ups. In this blog, we’ll discuss some important considerations to keep in mind when migrating AAM to Web SDK.

Learn how Adobe delivered a successful proof of concept and technical specification for a major American bank, allowing them to use AAM segments in Adobe Target for their mobile app.

A/B testing is a common mechanism to test out a hypothesis. When A/B tests are run on the web/mobile or other interfaces using solutions like Adobe Target; size, power, statistical significance calculations are taken care in the solution itself. 

This post describes the challenges of data warehouse testing for Adobe Audience Manager and walks through the in-house functional test framework we developed to solve them.