Has anyone implemented Google Analytics for mobile app and enabled Adobe
Audience Manager integration to send custom attributes from GA to
AAM?There is a documentation on web implementation on passing GA
variables as signals to AAM:
https://docs.adobe.com/content/help/en/audience-manager/user-guide/dil-api/dil-modules.htmlBut,
there is no info on integrating these two on mobile app implementation.
HI Michael, If you are unsure of the values for the device you have.
Then you can open this URL in your device's browser and get the exact
values to be used in d_ platform variables:
https://.demdex.net/event?d_rtbd=json&d_full=1 Replace
AAM-subdomain with your company's subdomain. Thanks,Varun Kalra
Hi there, It's when you implement Customer ID sync on website or app and
use Authentication States (0,1 or 2) with Customer ID sync:Please check
this doc on Authentication
States:https://docs.adobe.com/content/help/en/audience-manager/user-guide/reference/visitor-authentication-states.html
Thanks,Varun Kalra
Hi there, You don't necessarily need to opt for Device Co op to use
Profile Merge rules.Profile Merge rules allow you to define rules when
to merge a user's profile with all their linked devices. So, it let's
you create your own first party data device graph.By default you get
these device options: No device profile, Current Device, and Profile
Link Device Graph (upto 100 linked devices). You can additionally add
few other device graph options for example Tapad etc. and if you are
operating in N...
Hi Keerthi, AAM collects signals with assignment operator: "=" All the
variables in Adobe Analytics web beacon call come to AAM with c_ prefix.
Example prop10 will come to AAM as c_prop10 because of SSF. There are no
such date and time data types in AAM, and trait rules rely on Comparison
and String Matching operators.Please check this doc on operators :
https://marketing.adobe.com/resources/help/en_US/aam/data-explorer-supported-operators.html
Broadly, there are only numeric and string data typ...
Hi there, Keep the pixel as it is on the partner site.The link that you
are using on your website to redirect to the partner site needs to be
edited as AAM click pixel that should include the landing page URL (URL
encoded), add a custom parameter as well, example: c_partnername=abc.
See this doc on collecting click data in AAM:
https://docs.adobe.com/content/help/en/audience-manager/user-guide/implementation-integration-guides/media-data-integration/click-data-pixels.html
Then create a trait usi...
Hi there, You can create a segment using geotargeting platform keys in
AAM:
https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/traits/trait-geotarget-keys.html
Then send this segment to the ad platform/ destination and ask them to
use this segment in Exclusion or Suppression for all segment
definitions. Thanks,Varun Kalra
Hi there, This is a limitation in AAM and is a good candidate for a
feature request.Adding some more context in below:Date/Time data in
Audience Manager:Regarding the dates to be passed as “key”=”value” pairs
in Audience Manager, there is no date/time data type in AAM.The trait
rules rely on Comparison and String-Matching operators:
https://marketing.adobe.com/resources/help/en_US/aam/data-explorer-supported-operators.html
Broadly, there are only numeric and string data types, but there is no
pl...
Hi there, Yes, 3rd party traits can be combined with your rule based
traits.If those are combined with an AND condition, then those users
will be targeted who are also present in Liveramp's data feed as well as
qualify on your website for that rule based trait. Thanks,Varun Kalra
Hi there, IDFA and GAIDs are to be uploaded as it is in the file. Make
sure you use the global data source IDs in the file name as master data
source and your custom data source (device advertising type) as target
data source. Thanks,Varun Kalra
Hi there, This needs to be raised as a feature request.Could you raise a
ticket with client care and so this requirement can be passed to AAM
product team. As a work around for the time being, you can get custom
export created for few segments from client care, and run your own
analysis in excel from the exported csv file.
Hi there, That's correct, this signal in AAM will only have 3 values:
download, custom or exit.What are you exactly looking for? Try searching
in the signals search dashboard in AAM. Thanks,Varun
Hi there,Yes, you can combine any trait type within segments. All
offline traits being used should belong to same data source. Also,
select the profile merge rule in segment, that should have the same data
source offline trait is linked to.Cheers,Varun Kalra
Hi there,Yes, as long as you are using "contains" this trait will catch
domain and sub domain both, as that's a substring match. Whereas, "=="
is used for exact match.Cheers,Varun Kalra
Hi Vijay,The trait type is a meta data field, which is optional. But,
they are required in many use cases for example:Audience Lab, and
Audience Optimization Reports.While collecting media data traits, you
must always assign these types. As there are reports in AOR, for
example: reported conversion traits, that will only populate if a
correct type is selected.Pixel Type Event Type valueImpression Delivery
EventClick ClickConversion ConversionThanks,Varun Kalra
Hi Suraj,AAM will not auto create traits based upon the signals in
uploaded file. You will have to create traits in advance before
uploading offline data.Also, ensure that traits are created well before
uploading the file. Whatever you create or edit in AAM UI, it takes 3-4
hours to take effect.To create traits in bulk from the signals in file,
you can use the BAAAM tool.Bulk Create Thanks,Varun Kalra
Hi Vijay,You can use the BAAAM tool to request for all the "onboarded
traits" or "all rule based traits", and include reporting numbers.Filter
all unwanted traits in excel. Then, delete all of those inactive traits
using BAAAM.Bulk Requests Thanks,Varun Kalra
Hi there,Currently there is no way to get or look up CRM IDs via REST
APIs and get their qualification details.What you can do: 1. Request
Adobe client care for a custom bulk export of the CRM IDs and their
corresponding traits. That will export a batch file on your outbound s3
at regular intervals of 24 hour or 7 days etc.2. Get d_cts flag enabled
by Adobe Client care and look up traits & segments for specific CRM IDs
(one at a time):Supported Attributes for DCS API Calls 3. Debug the ID
sync i...
Are you able to search for that signal in signals dashboard, with just
the key d_placemnet?Does the pixel have correct subdomain and parameters
with numeric values? Could you share a sample pixel here?If everything
is correct, then wait for 48 hours for the trait reports to
update.Cheers,Varun Kalra
Hi there,Yes, that is possible with AAM. You can send data as well as
onboard data from other DMPs to AAM.You need to contact Adobe Customer
Experience team to get the server to server integration set up, and
enable partner ID syncs with the other DMP. Please check with the
customer experience team, which DMPs are supported, I believe Krux and
Lotame are supported.Thanks,Varun Kalra
Hi there,Onboarding mobile data in AAM is a 2 step process:1. You must
have AAM implemented on the native app via Adobe Mobile SDK, with device
ID sync must be in place. As explained in this thread:ID Sync In App
with Adobe Mobile Services 2. You must have a data source created in AAM
of type: Device Advertising ID, say it has Data Source ID: [DPID]. Then
when you onboard data, the file name should follow this
nomenclature:ftp_dpm_20914_[DPID]_[timestamp].overwrite (for
Android)ftp_dpm_20915_[DP...
Hi,If you want to know specifically about inserting pixels in emails for
the purpose of syncing hashed email ID with device ID in AAM, as well as
collecting other data from email campaigns. Then, that should apply to
all email campaign platforms, and not just Adobe Campaign.Could you
check if this blog post helps:Digital Analytics Insight: Adobe Audience
Manager Email Pixel ID Sync Thanks,Varun Kalra
We have a question while implementing AA on a mobile native app using
latest SDK:Whether we need to deploy the mobile services acquisition
configuration file in app as well as the AEP SDK deploy code which
includes the mobile acquisition extension?
Hi Srikanth,Yes, DoubleClick Bid Manager (DBM) also known as DV 360 can
be integrated with AAM as server to server destination by Adobe Customer
Experience team.Thanks,Varun
Hi there,Say if the prior ID sync took place with the CRM ID, and there
were 2 devices linked to the single CRM ID.Then when you will upload the
offline file containing the CRM ID, then both the linked
devices will be qualified for that trait, because of the CRM ID. You
will see trait's device population as 2.So, the trait qualification gets
associated with the CRM ID or profile, and an ID sync should take place
either before uploading the file or after uploading the file.Moreover,
while creatin...
Hi there,There is no way to get the list of IDs collected from DCS APIs.
However, you can contact Adobe Customer Service team and get a daily
export set up on S3/FTP, that will drop a flat file once a day with list
of all the collected IDs.Cheers,Varun Kalra
Hi there,That's correct, you cannot simply send unsegmented info to
Facebook. As this integration is one way.Your suggestion is right here:
to create another segment in AAM of those who opted out.Then while
defining your Audience in FB for a particular campaign, you can use AND
NOT or Exclude condition to suppress the second segment. Not really sure
on this, but I'd recommend to test this out, and let us know
here.Cheers,Varun Kalra
Hey Glenn and Shweta,You can find that content on this page: Adobe
Summit 2018 | The Digital Marketing Conference | March 25—29,
2018Thanks,Varun Kalra
Hi there,In order for Profile Merge rules to work, the auth state should
be passed. The authenticated state (logged in) is mandatory if you want
to target current authenticated or last authenticated visitors.If you
specifically want to suppress those visitors who have logged out, then
you should use the logged out state in Visitor ID service
implementation, upon user's logged out activity/time out.Since you are
using segments in Adobe Target, then there is no need to bother about
the 3rd party I...
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