Need help with the implementation steps involved in implementing AAM without AA using Adobe Launch SDK.1. How to collect data about screens viewed, events/interactions/clicks etc.?Do we need to use signalWithData API and pass key-value pairs, or is there any other event/method we need to use? 2. What are the out of the box signals that get collected for Lifecycle metrics? Do we need to implement lifecycle events globally?3. Is there any way to integrate Google Analytics for app with AAM? Is it p...

Re: Lifecycle Data is not passed to AAM Varun_Kalra - Adobe Experience Platform SDKs

Hi @sungheey4410275 and @emdobrin , I am also keen to know if LifeCycle events can be collected with just AAM and not AA with AEP Launch SDK ? Thanks,Varun Kalra

Re: Unique Ids between Adobe Audience Manager and Adobe C... Varun_Kalra - Adobe Audience Manager

Hi Mrugesh,

Re: Unique Ids between Adobe Audience Manager and Adobe C... Varun_Kalra - Adobe Audience Manager

Hi Mrugesh, There won't be any issues if you use a hashed customer ID or any customer ID, instead of hashed email address. But ACC will need a reconciliation key/file, so ACC should be able to understand and resolve hashed customer IDs to email addresses, vice versa. 1) why do we need offline traits and segments? As ACC will push segments into AAM anyways (Pls correct me if i'm missing here anything).That's correct if you have the native integration in place then segment will get created by Adob...

Getting the most out of Profile Merge Rules - Tips, Tricks and Strategies Varun_Kalra - Adobe Audience Manager

Getting Started with Profile Merge Rules A Profile Merge Rule in Adobe Audience Manager (AAM) allows you to choose how or when to stitch a user’s cross device behavior together based on customer authentication. AAM lets you define the rules to bring together profiles from multiple devices of a user, as well as multiple people sharing a common device, and hence lets you target people instead of devices. Profile Merge Rules have a dependency on ID synchronization. Prior to creating a profile merge...

Re: Unique Ids between Adobe Audience Manager and Adobe C... Varun_Kalra - Adobe Audience Manager

Hi Mrugesh, I have few questions: Is there an ID sync on the website/app? If yes, what is the primary ID used for ID syncing, is that hashed email ID or a customer ID?Have you already set up the declared ID based integration with Adobe campaign? On generic note, I can tell it is possible.You need to use declared ID based integration. So, the users that you will target via ACC, you can export those to AAM using the AAM to ACC integration or via export/ETL workflow from ACC to AAM. Basically, ACC ...

Re: Any way to speed up onboarded trait realizations in AAM? Varun_Kalra - Adobe Audience Manager

Hi there, Are you checking the onboarding status report or the trait's report? In order to speed up, I would subscribe for the onboarding status notifications, and notice the trend of file processing times.AAM ingests the files twice a day, those times keep on shifting.For example, these days AAM is picking inbound files anywhere between: 05:00 AM GMT to 08:00 AM GMT. Then another file ingestion takes place anywhere between: 04:00 PM GMT to 07:00 PM GMT. So, if the file gets uploaded few hours b...

Apple just announced that IDFA is now going to be opt-in as of iOS14 – what impact will it have on activating segments to app based destinations? Varun_Kalra - Adobe Audience Manager

Hi, I have few questions regarding Adobe's point of view on Apple's recent announcement on IDFA: 1) What impact will it have if mobile based segments are mapped to destinations that receive IDFAs? Will AAM gets restricted for performing device ID sync if a user does not allow tracking in app? 2) Will impact the customer ID sync? If the customer has 2 mobile devices and the app in both the devices is opted-out for tracking? Can we still stitch those 2 devices of a user under one profile with cust...

Re: Audience Manager BP Exam Varun_Kalra - Adobe Audience Manager

Hi Sneha, For sample questions you can check the exam guide, there is online sample test available: https://spark.adobe.com/page/WkT4vtMm59YJq/ Thanks,Varun Kalra

AAM should treat recency as exact full day or in hours instead of just GMT date Varun_Kalra - Adobe Audience Manager

According to the discussion in below forum thread, if a rule based trait is being used in a segment and that has a recency of <= 1, i.e. within 1 day, then it may happen that a user qualified for the trait at 11:00 PM GMT and they will be out of the segment after an hour. https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-questions/recency-on-frequency-set-to-lt-1-day-does-it-mean-24-hours-or/qaq-p/369499 Segment's recency and frequency settings should be evaluate qualificat...

Re: Recency on frequency set to < 1 day, does it mean 24... Varun_Kalra - Adobe Audience Manager

Hi Christophe, I am good thanks, hope you are doing well.So, that means if a user realizes for the trait at 7:00 PM on day 1, that user will be out of the trait by 11:59 PM on day 1 itself, right?Do you happen to know which timezone would that be then, is it going to be the GMT timezone or is it based on the timezone of Edge center? Thanks,Varun Kalra

Re: Duplicate traits with different expiration Varun_Kalra - Adobe Audience Manager

If you create another trait or segment with exact same logic, AAM will not let you create another and suggest you to use existing, as there is a limit on number of traits and segments you create. To cope that, I would create the app visitor trait with the default expiry of 120 days or 0 days so it never expires.Then I would create two segments:Segment 1: Using app visitor trait only without any recency and frequency setting.Segment 2: Activity trait (search with All Active Visitors) AND "app vis...

Recency on frequency set to < 1 day, does it mean 24 hours or that particular GMT date? Varun_Kalra - Adobe Audience Manager

I was curious to know how the recency period is evaluated in Segments. If there is a rule based trait being used in a segment, that has a recency setting as <= 1 (within 1 day) and frequency set as => 1 (1 or more times). If a user realizes for the trait at 7:00 PM GMT on day 1, does that user fall out of trait on day 2 at 7:00 PM GMT or will that user fall out of trait after 11:59 PM on day 1? According to following forum thread it should be former i.e. 24 hours:https://experienceleaguecommunit...

Re: How is DataPartner_UUID collected, prior to being tra... Varun_Kalra - Adobe Audience Manager

Hi Matt, When a visitor visits the website for the first time where AAM is implemented. AAM assigns it a device ID called demdex ID. AAM has out of the box integration with most of the famous ad platforms, ad servers, DSPs, data providers etc.So, when a visitor comes on the website for the first time, AAM initiates a partner ID sync call, and the partner ID is assigned to that device. AAM will assign demdex ID as 1234, but an ad server may identify the same device with it's own ID: ABCD.So, AAM ...

Re: Google Analytics and AAM integration in Mobile App Varun_Kalra - Adobe Audience Manager

Hi Ankur, Thanks for the response.The use case is native mobile app where GA has been implemented using firebase, has tracking for custom events. For e.g. button clicks, form submission, searches etc. While implementing AAM extension via AEP SDK, we need to forward these events from GA to AAM. What functions do we need to use in iOS and Android SDK to forward these custom events as signals to AAM? Thanks,Varun Kalra

Re: Using events from Adobe Analytics as Signals in Audie... Varun_Kalra - Adobe Audience Manager

Hi there, Are you able to search for that event under signals dashboard?Go to Signals and search for c_events contains [leave the value blank] and minimum hits as 1 for last 30 days. Thanks,Varun Kalra

Re: Share an audience created AAM into Adcloud Varun_Kalra - Adobe Audience Manager

Hi Clare, If AAM and AdCloud are both managed by same organisation, then you can contact your AdCloud account manager or AdCloud support team to set up the full taxonomy integration. Once they set this up, all of your AAM segments (existing and future) will reflect in AdCloud to be picked as audience.If you have both Search and Display, then you will see 4 destinations within AAM: Search (AMO) and Display (AdCloud) realltime and batch. But, with this integration you don't need to map segments fr...

Re: [Authorization Enhancement] Managing Signals by data sources Varun_Kalra - Adobe Audience Manager

Hi Lucy, Welcome to AAM Experience League Community!Those are some great feedbacks. Another one, I would like to add to this list is: Fix the admin permission from Experience Cloud admin console.Currently any user added as admin from admin console, does not reflect as admin in AAM UI. It will be great if AAM user management gets synced with admin console. Thanks,Varun Kalra

Google Analytics and AAM integration in Mobile App Varun_Kalra - Adobe Audience Manager

Has anyone implemented Google Analytics for mobile app and enabled Adobe Audience Manager integration to send custom attributes from GA to AAM?There is a documentation on web implementation on passing GA variables as signals to AAM: https://docs.adobe.com/content/help/en/audience-manager/user-guide/dil-api/dil-modules.htmlBut, there is no info on integrating these two on mobile app implementation.

Re: Iphone X user-agent Varun_Kalra - Adobe Audience Manager

HI Michael, If you are unsure of the values for the device you have. Then you can open this URL in your device's browser and get the exact values to be used in d_ platform variables: https://.demdex.net/event?d_rtbd=json&d_full=1 Replace AAM-subdomain with your company's subdomain. Thanks,Varun Kalra

Re: How does AAM recognize if user is in the authenticate... Varun_Kalra - Adobe Audience Manager

Hi there, It's when you implement Customer ID sync on website or app and use Authentication States (0,1 or 2) with Customer ID sync:Please check this doc on Authentication States:https://docs.adobe.com/content/help/en/audience-manager/user-guide/reference/visitor-authentication-states.html Thanks,Varun Kalra

Re: What is the relationship between Profile Merge Rules... Varun_Kalra - Adobe Audience Manager

Hi there, You don't necessarily need to opt for Device Co op to use Profile Merge rules.Profile Merge rules allow you to define rules when to merge a user's profile with all their linked devices. So, it let's you create your own first party data device graph.By default you get these device options: No device profile, Current Device, and Profile Link Device Graph (upto 100 linked devices). You can additionally add few other device graph options for example Tapad etc. and if you are operating in N...

Re: Does AAM collects only Text Data Types? Varun_Kalra - Adobe Audience Manager

Hi Keerthi, AAM collects signals with assignment operator: "=" All the variables in Adobe Analytics web beacon call come to AAM with c_ prefix. Example prop10 will come to AAM as c_prop10 because of SSF. There are no such date and time data types in AAM, and trait rules rely on Comparison and String Matching operators.Please check this doc on operators : https://marketing.adobe.com/resources/help/en_US/aam/data-explorer-supported-operators.html Broadly, there are only numeric and string data typ...

Re: Setting up conversion tracking on 3rd party partner s... Varun_Kalra - Adobe Audience Manager

Hi there, Keep the pixel as it is on the partner site.The link that you are using on your website to redirect to the partner site needs to be edited as AAM click pixel that should include the landing page URL (URL encoded), add a custom parameter as well, example: c_partnername=abc. See this doc on collecting click data in AAM: https://docs.adobe.com/content/help/en/audience-manager/user-guide/implementation-integration-guides/media-data-integration/click-data-pixels.html Then create a trait usi...

Re: Suppressing certain users at a destination (not segme... Varun_Kalra - Adobe Audience Manager

Hi there, You can create a segment using geotargeting platform keys in AAM: https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/traits/trait-geotarget-keys.html Then send this segment to the ad platform/ destination and ask them to use this segment in Exclusion or Suppression for all segment definitions. Thanks,Varun Kalra

Re: [Product request] Add support for date values in Audi... Varun_Kalra - Adobe Audience Manager

Hi there, This is a limitation in AAM and is a good candidate for a feature request.Adding some more context in below:Date/Time data in Audience Manager:Regarding the dates to be passed as “key”=”value” pairs in Audience Manager, there is no date/time data type in AAM.The trait rules rely on Comparison and String-Matching operators: https://marketing.adobe.com/resources/help/en_US/aam/data-explorer-supported-operators.html Broadly, there are only numeric and string data types, but there is no pl...

Re: How to use AAM on unauthenticated website to display... Varun_Kalra - Adobe Audience Manager

Hi there, Yes, 3rd party traits can be combined with your rule based traits.If those are combined with an AND condition, then those users will be targeted who are also present in Liveramp's data feed as well as qualify on your website for that rule based trait. Thanks,Varun Kalra

Re: Onboarding IDFA/GAIDS Files Varun_Kalra - Adobe Audience Manager

Hi there, IDFA and GAIDs are to be uploaded as it is in the file. Make sure you use the global data source IDs in the file name as master data source and your custom data source (device advertising type) as target data source. Thanks,Varun Kalra

Re: Overlap Report - Trait and segment minimums Varun_Kalra - Adobe Audience Manager

Hi there, This needs to be raised as a feature request.Could you raise a ticket with client care and so this requirement can be passed to AAM product team. As a work around for the time being, you can get custom export created for few segments from client care, and run your own analysis in excel from the exported csv file.

Re: Syntax for c_linkClick traits? Varun_Kalra - Adobe Audience Manager

Hi there, That's correct, this signal in AAM will only have 3 values: download, custom or exit.What are you exactly looking for? Try searching in the signals search dashboard in AAM. Thanks,Varun

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