Need help with the implementation steps involved in implementing AAM
without AA using Adobe Launch SDK.1. How to collect data about screens
viewed, events/interactions/clicks etc.?Do we need to use signalWithData
API and pass key-value pairs, or is there any other event/method we need
to use? 2. What are the out of the box signals that get collected for
Lifecycle metrics? Do we need to implement lifecycle events globally?3.
Is there any way to integrate Google Analytics for app with AAM? Is it
Hi Mrugesh, There won't be any issues if you use a hashed customer ID or
any customer ID, instead of hashed email address. But ACC will need a
reconciliation key/file, so ACC should be able to understand and resolve
hashed customer IDs to email addresses, vice versa. 1) why do we need
offline traits and segments? As ACC will push segments into AAM anyways
(Pls correct me if i'm missing here anything).That's correct if you have
the native integration in place then segment will get created by Adob...
Getting Started with Profile Merge Rules A Profile Merge Rule in Adobe
Audience Manager (AAM) allows you to choose how or when to stitch a
user’s cross device behavior together based on customer authentication.
AAM lets you define the rules to bring together profiles from multiple
devices of a user, as well as multiple people sharing a common device,
and hence lets you target people instead of devices. Profile Merge Rules
have a dependency on ID synchronization. Prior to creating a profile
Hi Mrugesh, I have few questions: Is there an ID sync on the
website/app? If yes, what is the primary ID used for ID syncing, is that
hashed email ID or a customer ID?Have you already set up the declared ID
based integration with Adobe campaign? On generic note, I can tell it is
possible.You need to use declared ID based integration. So, the users
that you will target via ACC, you can export those to AAM using the AAM
to ACC integration or via export/ETL workflow from ACC to AAM.
Basically, ACC ...
Hi there, Are you checking the onboarding status report or the trait's
report? In order to speed up, I would subscribe for the onboarding
status notifications, and notice the trend of file processing times.AAM
ingests the files twice a day, those times keep on shifting.For example,
these days AAM is picking inbound files anywhere between: 05:00 AM GMT
to 08:00 AM GMT. Then another file ingestion takes place anywhere
between: 04:00 PM GMT to 07:00 PM GMT. So, if the file gets uploaded few
Hi, I have few questions regarding Adobe's point of view on Apple's
recent announcement on IDFA: 1) What impact will it have if mobile based
segments are mapped to destinations that receive IDFAs? Will AAM gets
restricted for performing device ID sync if a user does not allow
tracking in app? 2) Will impact the customer ID sync? If the customer
has 2 mobile devices and the app in both the devices is opted-out for
tracking? Can we still stitch those 2 devices of a user under one
profile with cust...
According to the discussion in below forum thread, if a rule based trait
is being used in a segment and that has a recency of <= 1, i.e. within 1
day, then it may happen that a user qualified for the trait at 11:00 PM
GMT and they will be out of the segment after an hour.
Segment's recency and frequency settings should be evaluate
Hi Christophe, I am good thanks, hope you are doing well.So, that means
if a user realizes for the trait at 7:00 PM on day 1, that user will be
out of the trait by 11:59 PM on day 1 itself, right?Do you happen to
know which timezone would that be then, is it going to be the GMT
timezone or is it based on the timezone of Edge center? Thanks,Varun
If you create another trait or segment with exact same logic, AAM will
not let you create another and suggest you to use existing, as there is
a limit on number of traits and segments you create. To cope that, I
would create the app visitor trait with the default expiry of 120 days
or 0 days so it never expires.Then I would create two segments:Segment
1: Using app visitor trait only without any recency and frequency
setting.Segment 2: Activity trait (search with All Active Visitors) AND
I was curious to know how the recency period is evaluated in Segments.
If there is a rule based trait being used in a segment, that has a
recency setting as <= 1 (within 1 day) and frequency set as => 1 (1 or
more times). If a user realizes for the trait at 7:00 PM GMT on day 1,
does that user fall out of trait on day 2 at 7:00 PM GMT or will that
user fall out of trait after 11:59 PM on day 1? According to following
forum thread it should be former i.e. 24
Hi Matt, When a visitor visits the website for the first time where AAM
is implemented. AAM assigns it a device ID called demdex ID. AAM has out
of the box integration with most of the famous ad platforms, ad servers,
DSPs, data providers etc.So, when a visitor comes on the website for the
first time, AAM initiates a partner ID sync call, and the partner ID is
assigned to that device. AAM will assign demdex ID as 1234, but an ad
server may identify the same device with it's own ID: ABCD.So, AAM ...
Hi Ankur, Thanks for the response.The use case is native mobile app
where GA has been implemented using firebase, has tracking for custom
events. For e.g. button clicks, form submission, searches etc. While
implementing AAM extension via AEP SDK, we need to forward these events
from GA to AAM. What functions do we need to use in iOS and Android SDK
to forward these custom events as signals to AAM? Thanks,Varun Kalra
Hi there, Are you able to search for that event under signals
dashboard?Go to Signals and search for c_events contains [leave the
value blank] and minimum hits as 1 for last 30 days. Thanks,Varun Kalra
Hi Clare, If AAM and AdCloud are both managed by same organisation, then
you can contact your AdCloud account manager or AdCloud support team to
set up the full taxonomy integration. Once they set this up, all of your
AAM segments (existing and future) will reflect in AdCloud to be picked
as audience.If you have both Search and Display, then you will see 4
destinations within AAM: Search (AMO) and Display (AdCloud) realltime
and batch. But, with this integration you don't need to map segments
Hi Lucy, Welcome to AAM Experience League Community!Those are some great
feedbacks. Another one, I would like to add to this list is: Fix the
admin permission from Experience Cloud admin console.Currently any user
added as admin from admin console, does not reflect as admin in AAM UI.
It will be great if AAM user management gets synced with admin console.
Has anyone implemented Google Analytics for mobile app and enabled Adobe
Audience Manager integration to send custom attributes from GA to
AAM?There is a documentation on web implementation on passing GA
variables as signals to AAM:
there is no info on integrating these two on mobile app implementation.
HI Michael, If you are unsure of the values for the device you have.
Then you can open this URL in your device's browser and get the exact
values to be used in d_ platform variables:
AAM-subdomain with your company's subdomain. Thanks,Varun Kalra
Hi there, It's when you implement Customer ID sync on website or app and
use Authentication States (0,1 or 2) with Customer ID sync:Please check
this doc on Authentication
Hi there, You don't necessarily need to opt for Device Co op to use
Profile Merge rules.Profile Merge rules allow you to define rules when
to merge a user's profile with all their linked devices. So, it let's
you create your own first party data device graph.By default you get
these device options: No device profile, Current Device, and Profile
Link Device Graph (upto 100 linked devices). You can additionally add
few other device graph options for example Tapad etc. and if you are
operating in N...
Hi Keerthi, AAM collects signals with assignment operator: "=" All the
variables in Adobe Analytics web beacon call come to AAM with c_ prefix.
Example prop10 will come to AAM as c_prop10 because of SSF. There are no
such date and time data types in AAM, and trait rules rely on Comparison
and String Matching operators.Please check this doc on operators :
Broadly, there are only numeric and string data typ...
Hi there, Keep the pixel as it is on the partner site.The link that you
are using on your website to redirect to the partner site needs to be
edited as AAM click pixel that should include the landing page URL (URL
encoded), add a custom parameter as well, example: c_partnername=abc.
See this doc on collecting click data in AAM:
Then create a trait usi...
Hi there, You can create a segment using geotargeting platform keys in
Then send this segment to the ad platform/ destination and ask them to
use this segment in Exclusion or Suppression for all segment
definitions. Thanks,Varun Kalra
Hi there, This is a limitation in AAM and is a good candidate for a
feature request.Adding some more context in below:Date/Time data in
Audience Manager:Regarding the dates to be passed as “key”=”value” pairs
in Audience Manager, there is no date/time data type in AAM.The trait
rules rely on Comparison and String-Matching operators:
Broadly, there are only numeric and string data types, but there is no
Hi there, Yes, 3rd party traits can be combined with your rule based
traits.If those are combined with an AND condition, then those users
will be targeted who are also present in Liveramp's data feed as well as
qualify on your website for that rule based trait. Thanks,Varun Kalra
Hi there, IDFA and GAIDs are to be uploaded as it is in the file. Make
sure you use the global data source IDs in the file name as master data
source and your custom data source (device advertising type) as target
data source. Thanks,Varun Kalra
Hi there, This needs to be raised as a feature request.Could you raise a
ticket with client care and so this requirement can be passed to AAM
product team. As a work around for the time being, you can get custom
export created for few segments from client care, and run your own
analysis in excel from the exported csv file.