Varun_Kalra

Adobe Experience Manager

Adobe Campaign Classic

Adobe Campaign Standard

Adobe Experience Platform

Adobe Analytics

Adobe Audience Manager

Adobe Target

Adobe Experience Cloud

Adobe I/O Cloud Extensibility

Adobe Advertising Cloud

Marketo

Magento

Adobe Creative Cloud

Adobe Document Cloud

Workfront, an Adobe company

Your achievements

0% to

Tip / to gain points, level up, and earn exciting badges like the new

Open Alerts Bar

Community profile Varun_Kalra MVP

Job title here

Location here

33 BADGES

Learn more

Joined the community 19-01-2013 11:19:05 AM

Online

View leaderboards

Profile

Trophy case

Top badges earned by Varun_Kalra

Validate 1

Re: AAM Trait Regex - Adobe Audience Manager

Hi there, That should work and will exclude those 3 deal codes from the trait. Your regular expression will look for the substring and may exclude other dealcodes that use the same substring.To be more precise and specific use string start and end match operators in your regular expression. ^yaa$|^abc$|^tst$ Also, once you have built the trait, you can use the trait validation tool while editing the trait and check if someone with those values will exhibit the trait or not: Thanks,Varun Kalra

219

Re: AAM Same Trait key Name but different key Value - Adobe Audience Manager

Hi there, That trait expression will work. Make sure to use the correct data source and the trait type as onboarded trait. Thanks,Varun Kalra

213

Re: Insider "Community": New Experience League Community game features - Adobe Experience Cloud

Exciting. Looking forward to it.

864

Re: demdex.net sub domain - Adobe Audience Manager

Hi there, There are few places where you can check your demdex subdomain e.g. go to AAM > Traits list > Click on the pixel icon to see the subdomain. Or you could filter the network calls (if AAM library implemented) by "demdex" or "dest" to see the AAM subdomain for your org. Thanks,Varun Kalra

232

Re: Uploading an empty field (column) from a database in... - Adobe Audience Manager

Hi Rafael, Certainly you can do that. You could either leave the value as empty in the file or can use a default value for no availability of values in the meantime. Both of the following examples will work: 12345 ordered_items="5",clv="",ordered_product="abc"12345 ordered_items="5",clv="null",ordered_product="abc" In the first example the value is blank and in second one the value is a default string "null" or you could use any string like: "na" etc. Thanks,Varun Kalra

250

Re: Implement DIL for data collection with doPlugn - Adobe Audience Manager

Hi there, I doubt that it'll work, as AAM DIL has a hard dependency on ECID now and if the Adobe Org IDs are different then ECID will be different on same website for AA and AAM.It's better to have AAM implemented separately and collect data website data from the data layer or custom events.Also, contact AAM customer experience team if they have a suggestion. Thanks,Varun Kalra

264

Re: Adding AAM v9.5 extension (DIL) using Adobe Launch - Adobe Audience Manager

Hi there, It's a known issue with Chrome for some of the accounts, already reported to Adobe as a bug. Please try with Mozila FF. Thanks,Varun Kalra

282

Re: Publishing Segment from Analytics to Audience Manager - Adobe Audience Manager

Hi there, If you have selected the look back period of 120 days, then that means the AA historical data will be shared with AAM.So, AA will send this batch data to AAM and AAM's trait and segment will receive it. AA will share this full data to AAM on daily basis until the publish option is checked. So, in actuality if a visitor falls into AA segment on day 1 and never comes again, then that visitor will retain in the AAM trait for 120 days + 16 days as AAM trait will get refreshed daily. Thanks...

297

Re: Integration with Dynamic retargeting in Google Ads - Adobe Audience Manager

Hi Andrea, It looks like an interesting use case, however, this kind of dynamic segment creation is not a feature in either AA or AAM.You will have to manually create traits and segments for those specific product listings. You could have a look at the AAM REST APIs or BAAAM tool documentation to create traits and segments in bulk. Otherwise, you'll have to look into some automated ways to make use of AAM REST APIs to make calls for trait/segment creation whenever there is a new product. Thanks,...

290

Re: Onsite Personalization with 3p Marketplace Audiences... - Adobe Audience Manager

Hi Marc, If you have created straight forward segments from the 3P traits without much complex logic, then those visitors will get qualified for the segment when they visit your web property.So, ideally those visitors should get targeted on their first visit if you have all the adobe calls in the proper sequencing: ECID, then AT and then AA/AAM. Thanks,Varun Kalra

256

Re: File based offline ID syncs - Adobe Audience Manager

Hi Prabhat, The traits are linked to data source 2, we have created a profile merge rule (Last Auth + Device) to include both the data sources. The segment is using that profile merge rule. If d_cts is not showing the trait qualifications against the data source 1, how will the customer qualify for the trait and segment then when they will only use hashed email ID on the front end to authenticate. How can one make use of offline ID sync file then?

392

Re: Missing variable on SSF implementation - Adobe Audience Manager

Hi there, If getting lat and long values is really important then you can consider implementing AA plug in: getGeoCoordinates to and get lat and long values in an evar. Alternatively, AAM has platform keys that you can use. Please note that you will not be able to see these platform signals in Signals Dashboard https://experienceleague.adobe.com/docs/audience-manager/user-guide/features/traits/trait-geotarget-keys.html?lang=en#keys-ip-address Thanks,Varun Kalra

300

Re: Suppress bots - Adobe Audience Manager

Hi there, If you have already used Exclude Bots then you can use AND. So, basically exclude bots should contain all visitors minus bots. Otherwise, if it's possible to create a segment that's just bots. Then you can also use that as suppression in AAM segments.In that case, you could use AND NOT to suppress "Bots Segment". Thanks,Varun Kalra

306

File based offline ID syncs - Adobe Audience Manager

Has anyone successfully done file based offline ID sync (not for PBD) recently?If yes, could you share the exact steps and settings for both the data sources?We have an ID (say hashed email) that's available on website front end for ID sync (data source 1). But, the offline data file will be uploaded using a different customer ID (data source 2). We'd like to send an offline ID sync file or match table later on to AAM to tell that both IDs belong to the same person.We uploaded file like this: ad...

430

Adobe MID generated via DCS API for Mobile app - Adobe Audience Manager

Hi, Has anyone collected data for mobile app just via DCS APIs?I need to know where does the MID value gets stored while making the API to get the d_mid value.What if we make another call from the mobile app, does it change the d_mid value or does it keep it constant.I know that for a browser, it will always keep that stored in the web browser's cookies, so all the subsequent calls will have same d_mid value. However, I need to know what happens in case of mobile apps? For instnace, what if we m...

270

Re: ID Service, 1st-party aam_uuid cookie and AAM SSF - Adobe Audience Manager

Hi Jones, Since aam_uuid gets written as a first party cookie but by third party domain, so it's in third party context, and Safari should delete that in 24 hours. But, with cname implemented for ID service, there is no harm in keeping aam_uuid as well.Just make sure that you have s_ecid cookie being set as first party:https://docs.adobe.com/content/help/en/id-service/using/reference/ecid-library-methods.html Thanks,Varun Kalra

260

Re: Using People Based destinations to syndicate data bey... - Adobe Audience Manager

Hi Christophe, You can still map the segments that you created for PBD to a custom export destination to get a list of hashed email ID's and their corresponding segments they qualified for. You can contact AAM support to get a custom server to server destination provisioned.The only fallback with this approach is you will get only the batch data and file will be exported once a day, whereas PBD destinations support both types of activation: real time and batch. Thanks,Varun Kalra

365

Re: can i see customer journey with adobe tools? - Adobe Audience Manager

Hi there, The picture that you posted looks like Adobe Analytics flow visualization: https://docs.adobe.com/content/help/en/analytics/analyze/analysis-workspace/visualizations/flow/flow.html Adobe Analytics has a number of visualizations to support that for example: flow, fallout, fallthrough etc.Since AAM is a DMP, it does not have the customer journey analysis capabilities. It is more a web analytics feature. Thanks,Varun Kalra

325

Re: A Question about DMP Founctions - Adobe Audience Manager

Cookie level data sharing is possible between 2 companies if both have DMPs. If both have AAM, then you can use Audience Marketpace to share data. Getting raw data and sharing with partner is also possible, you need to contact Adobe client care for that.

558

Re: A Question about DMP Founctions - Adobe Audience Manager

There is no option to download the raw data within AAM instance. You can only report on how many devices have ID synced.However, you can contact Adobe client care and can request a daily export of a match table of AAM UUID and the corresponding CDP ID that was used for ID stitching. There is no charge or billable server calls for getting export files from your instance of AAM.

572

Re: segment overlap audience marketplace number how to us... - Adobe Audience Manager

Hi there, You can subscribe to the data provider's data feed for segment and overlap plan, which is usually free for most of the data providers.Then, you'll be able to see their traits in your AAM instance. You can run a trait to trait overlap report against data provider's traits.High overlap and low overlap both are useful:High overlap tells you that those visitors have been to your web properties. But, you do not have their behavioral info or trait info.Low overlap tells that there is an oppo...

317

Re: LiveRamp and Audience Manager Integration - Adobe Audience Manager

Hi there, AAM can be integrated with Liveramp to onboard data using a Liveramp's data onboarder. I have some questions on this integration: 1) How do you get data in Liveramp? What kind of data resides in Liveramp, is that offline or online or both?2) What ID are you sending to Liveramp? Is that your own customer ID? If yes, does liveramp sync that customer ID with the device ID?3) Do you have a sign in/form submission functionality on your web properties to collect unique customer IDs from user...

592

Re: Does AAM Support Sending in data via DCS API Calls us... - Adobe Audience Manager

Hi there, Yes, it is possible to send data via DCS APIs using ECIDs.Check this doc for more info: https://experienceleaguecommunities.adobe.com/t5/adobe-audience-manager-blogs/getting-data-in-audience-manager-using-dcs-api-calls/ba-p/331086 P.S. MID and ECID is the same thing. Additionally, you can contact Adobe client care and request for an export of all AAM UUIDs against ECIDs if Visitor ID service and AAM were implemented on your web properties. Thanks,Varun Kalra

312

Re: Audience Manager extension in AEP Launch SDK - Adobe Experience Platform SDKs

Hi Kevin, thanks for your response. That's helpful, I will go through the documentation.

241

Re: A Question about DMP Founctions - Adobe Audience Manager

Hi there, Welcome to AAM community! 1) First thing you would need is ID stitching of your CDP's cookie ID with AAM's ID.Some data providers/partners have an out of the box ID sync with AAM, so you don't need to implement anything. Just, contact Adobe to enable the ID sync if that data provider/partner is listed here:https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/destinations/device-based/device-based-destinations-list.htmlhttps://exchange.adobe.com/experiencecloud.ht...

584

Audience Manager extension in AEP Launch SDK - Adobe Experience Platform SDKs

Need help with the implementation steps involved in implementing AAM without AA using Adobe Launch SDK.1. How to collect data about screens viewed, events/interactions/clicks etc.?Do we need to use signalWithData API and pass key-value pairs, or is there any other event/method we need to use? 2. What are the out of the box signals that get collected for Lifecycle metrics? Do we need to implement lifecycle events globally?3. Is there any way to integrate Google Analytics for app with AAM? Is it p...

280

Re: Lifecycle Data is not passed to AAM - Adobe Experience Platform SDKs

Hi @sungheey4410275 and @emdobrin , I am also keen to know if LifeCycle events can be collected with just AAM and not AA with AEP Launch SDK ? Thanks,Varun Kalra

296

Re: Unique Ids between Adobe Audience Manager and Adobe C... - Adobe Audience Manager

Hi Mrigesh, I would recommend to stick to declared ID (customer ID) for all use cases, and use the appropriate profile merge rule preferably with Last Auth as auth option.Even, when someone is opening the email and clicking on the link to go to landing page, you can implement ID sync on that page. You need to use appropriate macros in Adobe Campaign, so the customer ID/hashed ID is passed as URL parameter. Then perform an ID sync with that customer ID/hashed ID. Thanks,Varun Kalra

648

Re: Unique Ids between Adobe Audience Manager and Adobe C... - Adobe Audience Manager

Hi Mrugesh, There won't be any issues if you use a hashed customer ID or any customer ID, instead of hashed email address. But ACC will need a reconciliation key/file, so ACC should be able to understand and resolve hashed customer IDs to email addresses, vice versa. 1) why do we need offline traits and segments? As ACC will push segments into AAM anyways (Pls correct me if i'm missing here anything).That's correct if you have the native integration in place then segment will get created by Adob...

688

Getting the most out of Profile Merge Rules - Tips, Tricks and Strategies - Adobe Audience Manager

Getting Started with Profile Merge Rules A Profile Merge Rule in Adobe Audience Manager (AAM) allows you to choose how or when to stitch a user’s cross device behavior together based on customer authentication. AAM lets you define the rules to bring together profiles from multiple devices of a user, as well as multiple people sharing a common device, and hence lets you target people instead of devices. Profile Merge Rules have a dependency on ID synchronization. Prior to creating a profile merge...

2.2K

Likes given to

User

Count

Likes from

User

Count

Guidelines

Cookie preferences