Adobe Target

                     Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personalization, unitin...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

Check out our on-demand Engineering Insights webinar with the Adobe Target Engineering team, which aired on Tuesday, May 27 2025.   The objective of this webinar was to provide you a "sneak preview" and a look under the hood to discover what our engineering team is working on. Stay tuned till the en...

We ran one A4T activity using clicked an element as the goal metric. We selected one CTA (APPLY NOW) for which we wanted to track the clicks.We then launched another A4T activity using clicked an element as the goal metric. This time we selected 2 CTAs (APPLY NOW and ACCEPT NOW) that we wanted to tr...

Description:In Adobe Target, once changes are made to an experience (e.g., offer content, audience rules, design tweaks in VEC), there is no built-in versioning or rollback functionality for that specific experience. If a mistake is introduced or someone wants to revert to a previously working versi...

Description –Managing Adobe Target activities often involves multiple roles across teams - marketers, developers, QA, and analysts. However, the current access control model does not allow fine-grained permission settings, making it difficult to delegate responsibilities securely and efficiently. Fo...

Hi Everyone, Good Day!I'm working on personalizing experiences for a mobile app and planning to use Adobe Target and Offer Decisioning integration. If we implement the Adobe Optimize SDK in the app (referring https://experienceleague.adobe.com/en/docs/platform-learn/implement-mobile-sdk/experience-c...

Just want to make sure I'm getting this right:If my A/B test is on one page, can I still track a goal using a "Viewed a page" metric on a different page (which is not the part of activity)?Basically, even if the page isn't part of the actual activity setup, Target will still count it as a conversion...

I have questions regarding goal tracking in specific scenarios:Tracking Goals on Separate Pages: I'm wondering if we need to explicitly include success pages (e.g., post-form submission) OR order confirmation pages in my A/B test setup, even when the activity itself is running on a different initial...

Hello, good afternoon.I'm currently implementing Adobe Target, for which I've already created the rules and implemented AT.js. I need your help resolving these two errors I'm receiving when loading the web page. I've already followed this documentation to resolve it, but the error persists.https://e...

I'm looking to target users in a 75 mile radius of large metro areas in the US such as Austin, TX or Orange County.Is there a best way to do this without having all the zip codes?If we were to have zip codes, would the general zip code be enough or would we need the zip+4 number extensions?Any ideas...

As WebSDK gains momentum, there tends to be questions from clients about leveraging previous features in the previous Target library at.js. One of those features was at.js Custom Events.