How to target large metro areas OR small rural areas/town in the USA?

[kdesousa]

I'm looking to target users in a 75 mile radius of large metro areas in the US such as Austin, TX or Orange County.

Is there a best way to do this without having all the zip codes?

If we were to have zip codes, would the general zip code be enough or would we need the zip+4 number extensions?

Any ideas for best sources to purchase zip code lists?

The other question I have is targeting users in rural areas in the USA. Any ideas for how this could be implemented?

Thanks for your suggestions.

[mak4]

You could activate the response token for geo.dma and use the designated market area. Not sure if that will be specific enough to meet your needs, but it might be one option to set up the audience.

[Gokul_Agiwal · Accepted solution]

HI @kdesousa 

You can implement your audience criteria like below, 

If you are looking more granular approach, then think of to use Geolocation API , Geofencing.  Another way to use attribute like longitude or latitude if you are able to get though for small rular areas. 

For Zip Code - Check https://www.zip-codes.com/ 

For more info - https://experienceleague.adobe.com/en/docs/target/using/audiences/create-audiences/categories-audien... 

Hope it helps. 

Thanks 

[kdesousa]

@Gokul_Agiwal  - thank you for the detailed explanation. This is very helpful. I will explore the Geolocation API with my team. 

Kristie