Will running Experience Targeting and Automated Personalization for same offers in tandem disrupt AP's efficiency? | Community
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vidyotma
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July 26, 2021
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Will running Experience Targeting and Automated Personalization for same offers in tandem disrupt AP's efficiency?

  • July 26, 2021
  • 1 reply
  • 1006 views

Our team got Target Premium license recently. In order to understand how Automated Personalization works we want to start using it asap. But want to rely on Experience Targeting for a quick win. If we activate/configure XT and AP for the same offers in tandem to get faster results from XP and let APs algorithm take its time of 35 days (as calculator suggested) and see its results then. Will setting XTs priority higher than APs, disrupt its algorithmic efficiency in creating decision logs and results delivery?

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    Best answer by Amelia_Waliany

    [3.30.22 Adobe Target Community Q&A Coffee Break Answer provided by @ryan_pizzuto:

    ----------------------------

    @vidyotma I love that you are using AP and XT together like this. However, consider switching them around. Leverage XT to target the known audiences that you want to deliver experiences to and leverage AP to help you find users to put into those XT experiences.

    So put AP first (and target to exclude the audiences in the XT) and as part of the AP activity, you can add values to the user profile that qualify users into the XT experiences. Let's say a user engages with one of the AP experiences, use that engagement to qualify them for the XT. 

    This gives you the control to target who you want to target with the XT and the scale to target everybody else with the AP. Win win!

    ----------------------------

    Check out the entire 3.30.22 AT Community Q&A Coffee Break discussion thread for more insights on related topics

    1 reply

    Amelia_Waliany
    Adobe Employee
    Amelia_WalianyAdobe EmployeeAccepted solution
    Adobe Employee
    April 14, 2022

    [3.30.22 Adobe Target Community Q&A Coffee Break Answer provided by @ryan_pizzuto:

    ----------------------------

    @vidyotma I love that you are using AP and XT together like this. However, consider switching them around. Leverage XT to target the known audiences that you want to deliver experiences to and leverage AP to help you find users to put into those XT experiences.

    So put AP first (and target to exclude the audiences in the XT) and as part of the AP activity, you can add values to the user profile that qualify users into the XT experiences. Let's say a user engages with one of the AP experiences, use that engagement to qualify them for the XT. 

    This gives you the control to target who you want to target with the XT and the scale to target everybody else with the AP. Win win!

    ----------------------------

    Check out the entire 3.30.22 AT Community Q&A Coffee Break discussion thread for more insights on related topics

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