What Target certification is best to get the foot in experimentation faster

[rafaels69105856]

Hello,

Having worked in the analytics industry for years and reading the test prep, looks like I'm a good fit to go for the Target practitioner expert certification, however I wanted to ask if I should or just do the regular certification.

All I want now is to get a job related and start doing experimentation and I'm debating on a path of lowest friction to start working ASAP, or, is doing the expert level is better as would help stand out for opportunities?

Thanks and apologies if it's been asked before, didn't find it.

A

[VietVuQuoc]

Hi @rafaels69105856 ,

It's very great if you have the Adobe Target Expert Certification - Your profile will immediately stand out to others - This show your mindset relating to the Targeting, Testing & Experimentation, as well as Adobe Target tool deeply understanding - A big step to become Adobe Consultant

However, this certi is actually highlight you in Adobe Target specifically, it can help a lot if you apply to Adobe, or a client using Adobe product, or Adobe partners. If you apply to company using Salesforce or some other martech tool for example, this certi still help a lot, but the weight will be less

Hope this can help

Thanks,

Viet