Audience Building and Targeting

[JyotiSharmaV]

Use case: We send emails to fill out the surveys to our customers quarterly. And, I plan to implement a popup personalization in Target where I can target the audience who has not filled the survey. As we all know about the Survey Monkey portal, which most usually companies use and so do we. However, I want to implement Target Experience in a way that I can use the audience of Survey Monkey (emails that I have in hand) to Target with criteria if they have filled out the survey then don't show a popup to them otherwise, show the popup.

If this would have been a form fill on my site then I could have attached an mbox param to that form fill success and have built the audience however this is a survey thing so getting confused and looking for suggestions from my target community.

Any suggestions on this kind of audience building?

[prads]

Hi @JyotiSharmaV ,

I have not personally tried but you can integrate adobe analytics with Survey and captured the information for audience creation.

https://help.surveymonkey.com/en/getfeedback/integrations/adobe-analytics-integration/

https://pipes.datavirtuality.com/connectors/join/adobe-analytics/surveymonkey/

Are you using any customer data platform (CDP) tool?

[JyotiSharmaV]

Salesforce as CDP

[JyotiSharmaV]

We don't want to pay out & do integration. But I understand Survey Monkey is a separate platform and we don't have a launch tracking code over there that's why curious about the best & easiest way to use the email list of Marketo as the audience. I already have pushed that list of emails into the audience manager & it's appearing in the Audience Tab in Adobe Target as well. but not sure if that will work properly or not. because that has a list of email addresses, not any visitor id or visitor log like wise we get when we push a segment from analytics to Target. Hope that makes sense