Is there a recommended limit on the number of values when creating audiences in Adobe Target?

[ZvoidZ]

Hi! I'm creating audiences in Adobe Target and adding multiple values in the custom parameter filter. I’d like to know if there’s a defined maximum limit or a recommended number of values for this configuration. At what point could performance be impacted, or is there a limit that’s generally not advisable to exceed?

Thanks for any guidance!

[Gokul_Agiwal]

Hi @ZvoidZ 

You can refer below link where Character limits and other limits ( audiences, profiles, values, parameters, etc.) that affect activities and other elements in Adobe Target are mentioned. 

Also see the Important note regarding the consideration of hard limit and recommended approach and what cause the performance slow. 

https://experienceleague.adobe.com/en/docs/target/using/troubleshoot/target-limits#audiences 

If you have any more queries feel free to post. 

Hope this helps. 

[pradnya_balvir · Accepted solution]

Hi @ZvoidZ ,

When creating audiences in Adobe Target, the recommended limit for unique values per audience is 50,000. Other recommended limits include:

• Targeting rule values: 2,500 characters per value  
• Unique targeting rule values per activity: 100,000
• Line-separated values in the targeting text area: 1,000

Also you can refer the document: https://experienceleague.adobe.com/en/docs/target/using/troubleshoot/target-limits