Does Adobe Target offer Product Comparison Tools?

[JamieSi1]

Hi all, 
Curious if Adobe Target offers any form of a Product Comparison Tool, most commonly used by retailers on Product Detail pages. This allows the item to be compared to other similar items from the same/or/different brands - comparing things like price, reviews, size, features, etc. 

Has anyone tried to implement this feature using Adobe Target?

Thanks!

[Matthew_Ravlich_ACG]

Hi @JamieSi1,

Adobe Target doesn’t offer a native Product Comparison Tool per se. Still, it does include Recommendations, which can be configured to show similar products based on custom criteria like category, brand, price range, and more. Additionally, Target has a Category Affinity feature that automatically captures the categories users browse and calculates their affinity scores—this can be used to personalize and segment content dynamically.

While a full comparison table isn’t out-of-the-box, these features can support a custom-built comparison experience by surfacing the most relevant products for side-by-side viewing.

Check out these pages on Experience Leauge:

• https://experienceleague.adobe.com/en/docs/target/using/recommendations/recommendations
• https://experienceleague.adobe.com/en/docs/target/using/audiences/visitor-profiles/category-affinity

Hope that helps!

Matt Ravlich | ACG Digital

[RiteshY18]

@JamieSi1  No it is does not, A similar use case can be achieved using Adobe Target recommendation, which would also provide a personalization opportunity 

https://experienceleague.adobe.com/en/docs/target/using/recommendations/recommendations 

https://experienceleague.adobe.com/en/docs/target/using/recommendations/criteria/algorithms