Adobe Target Implementation via GTM

[nickolaslago]

Hey everyone,

My company recently decided to move from the Adobe Analytics suite to Google, but we have also decided to continue using Adobe Target to our personalization efforts.

My current situation is that we'll have to move all our current tags from Launch to GTM asap, which will not be a problem for most of the products. What I'm really struggling with is how am I supposed to do that for Adobe Target. I tried to look in the documentation pages, but there is no support to install Target with third-party tag management.

Does anyone have an idea of how am I able to move forward with this setup? Are my only options to use Launch or hardcoded? I've seen some pages regarding Adobe Analytics and GTM, but nothing regarding Adobe Target. 

Thanks in advance!

[MihneaD · Accepted solution]

@nickolaslago 

Great questions. The idea is the same tag mangers just make it easier to deploy the code and keep it up to date. However if you know how to implement without a tag manager you can easily implement with a tag manager instead of hard-coding the at.js in the site code you would just deploy it somewhere in the tag manager. Here are two relevant Adobe KB articles:

1. Before you implement: https://docs.adobe.com/content/help/en/target/using/implement-target/before-implement/considerations...

2. Implement Target without a tag manager: https://docs.adobe.com/content/help/en/target/using/implement-target/client-side/deploy-at-js/implem...

Google Tag Manager might have their own documentation on how to deploy code in it as well so I strongly recommend check in that KB as well.

Hope this has been helpful to you.

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | 1 (800) 497-0335

[Amelia_Waliany]

Hi @nickolaslago,

Our next Adobe Target Skill Builder Webinar is right around the corner on May 5th, and will be presented by Adobe Target Product Management on migrating Adobe Target’s mbox.js to At.js. Check out this community discussion to register today. Hope you can make it!

Warmly,

Amelia 

[nickolaslago]

Hey @Amelia_Waliany, thanks for the answer.

No, unfortunately, it wasn't helpful... What I was looking for was proper documentation of how to implement Adobe Target using a Tag Manager solution that's not Adobe Launch.

I wasn't looking for webcasting with commercial information.

Do you guys have or plan to have any documentation about how to implement at.js using GTM or any other Tag Management solution?

It is not only me who is looking for that, but there are also more questions in the community without any decent answer.

https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/at-js-via-google-tag-manager...

I would appreciate the support.

Cheers,
Nickolas

[Tanvi_Agarwal_]

Hi @nickolaslago !

For an third party tag managers, you would need to explore the option to upload the custom code on the page. This custom code with be target library to implement target.

For GTM, you can try creating a custom HTML tag. Hope that helps!

[nickolaslago]

Hey @Tanvi_Agarwal_,

Indeed, this is the logical way, but Adobe Target tag has more than incredible 102.400 characters, which is the limit number that Google Tag Manager allows to a tag. Sometimes I think they do it on purpose.

Thanks for trying to help

Cheers,
Nickolas

[rc211]

we found the quickest way  to implement ATJS using GTM  was to have the ATJS code hosted in a file somewhere on our website and than create a GTM tag to call that script on we wanted to load Target-- it than reduced the size of the GTM tag as the ATJS code is a large file

[Fran82]

I just implemented it this way and it works perfectly.

Thank you!

[alexc287]

Thanks for sharing this! It works without issues

[nickolaslago]

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