Hi @ActiveMitchell Once the parameters are passed in Target calls, they
can used in below ways 1, You can create an audience using these
parameters , for activity qualification or reporting audience.This can
be created from Create audience > 2. These values can be used in
experience offers, to be shown to customers.If the parameter name is
'favoriteColor' then you can fetch the value of this parameter in your
code with ${mbox.favoriteColor}Here is a document for reference >
https://experiencelea...