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Session Details: [S817] Going for the Gold with Your Personalization Program
In today’s fast-paced retail landscape, customers expect their online shopping journey to be a home run every time. Creating personalized experiences that delight your customers will give you the extra point needed to beat the competition. Learn how Adobe Target, Real Time Customer Data Platform and Adobe Analytics make surfacing, segmenting, and targeting your customers easier than ever. Hear how DICK’S Sporting Goods is using these tools to create memorable moments for their Athletes online and help drive top-line sales.
Recorded on: Tuesday, Mar 21st, 2023: 4:00 PM - 5:00 PM PDT
Q&A: Please Post your Qs as a Reply below! Please use this thread to ask any questions related to this Adobe Summit 2023 Session*be sure to begin your question with Shawn's Target Community username, "@swilkins" so that they can be notified when you post!
Bruce Richards, Sr. Manager Industry Strategy and Marketing Retail & Consumer Goods, Adobe
Shawn Wilkinson (aka @swilkins), Program Manager, eCommerce Personalization, Dick's Sporting Goods
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@swilkins What commerce platform does DSG use? I am interested in expanding on a more personalized experience as well, but my company uses a custom platform.
Hi @n-scott - DSG also uses a custom platform but we are still able to load in Target and Audience Manager / Adobe Experience Platform on top of our platform. You should be able to have a similar set up. Just a couple items to look out for: 1) Watch the order of your page load events. Your default could load after your Target content. If this happens, the personalized content will show and then revert to default. 2) When your engineers are adding any updates to your code, they'll need to test Target functionality so the code doesn't break. Hope this helps!
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