
Watch this session recording, browse the session materials,
and post your follow-up Questions as a Reply to this Thread for follow-up Answers from the experts!
Session Details: [S817] Going for the Gold with Your Personalization Program
In today’s fast-paced retail landscape, customers expect their online shopping journey to be a home run every time. Creating personalized experiences that delight your customers will give you the extra point needed to beat the competition. Learn how Adobe Target, Real Time Customer Data Platform and Adobe Analytics make surfacing, segmenting, and targeting your customers easier than ever. Hear how DICK’S Sporting Goods is using these tools to create memorable moments for their Athletes online and help drive top-line sales.
Learn about:
- The strategies for hitting it out of the park with Adobe Target
- Using Adobe Experience Cloud to turn ideas into action
- Helpful plays, real-life use cases, and ways to avoid the pitfalls
Watch the Session Recording
Recorded on: Tuesday, Mar 21st, 2023: 4:00 PM - 5:00 PM PDT
Q&A: Please Post your Qs as a Reply below! Please use this thread to ask any questions related to this Adobe Summit 2023 Session*be sure to begin your question with Shawn's Target Community username, "@swilkins" so that they can be notified when you post!
Session Speaker(s):
![Bruce Richards [S817].jpeg Bruce Richards [S817].jpeg](https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/52863i95150D9871D388A5/image-dimensions/117x117?v=v2)
Bruce Richards, Sr. Manager Industry Strategy and Marketing Retail & Consumer Goods, Adobe
![Shawn Wilkinson [S817].jpeg Shawn Wilkinson [S817].jpeg](https://experienceleaguecommunities.adobe.com/t5/image/serverpage/image-id/52862i9F89B5D72EF0B896/image-dimensions/126x126?v=v2)
Shawn Wilkinson (aka @swilkins), Program Manager, eCommerce Personalization, Dick's Sporting Goods
List of Adobe Target - focused Summit Session Recordings & Resources: Click here
EMEA Community Register today for EMEA Adobe Summit 2023 (Jun 8 –9 in London) and be sure not to miss these Adobe Target sessions while you’re there!