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[SUMMIT SESSION VIDEO] Adobe Summit 2023, Adobe Target Session | [S820] Zero to Hero: Scale a Personalization Program that Delivers





Watch this session recording and post your follow-up Questions

as a Reply to this Thread for follow-up Answers from the experts!  


Session Details: [S820] Zero to Hero: Scale a Personalization Program that Delivers

Ready to level up your personalization program, or maybe you’re not sure where to start? Discover winning strategies to go from mass market messaging to niche and specialized relationship marketing with both new visitors and existing clients. Get real examples of how to create your own program methodology and systematically use Adobe Target to show business value. Become your team’s personalization hero by scaling personalization and optimization activities across both web and mobile. 

Join us to learn how to:   

  • Establish a scalable program that quickly delivers business results  
  • Maximize Adobe Target capabilities and adoption over time  
  • Integrate personalization into real-time, cross-channel journeys  

Watch the Session Recording

Recorded on: Wednesday, Mar 22nd, 2023: 4:00 PM - 5:00 PM PDT

Q&A: Please Post your Qs as a Reply below! *be sure to begin your question with Heather's and Kaitlin's Target Community usernames, "@hkadkins" and "@kaitlinwhiteso that they can be notified when you post!

Session Speaker(s):

Heather Adkins.jpeg



Heather Adkins (aka @hkadkins), SVP, Marketing Technology Manager, City National Bank 


Kaitlin White.png



Kaitlin White (aka @kaitlinwhite), Product Marketing Manager for Adobe Target, Adobe 



List of Adobe Target - focused Summit Session Recordings & Resources: Click here


 EMEA Community Register today for EMEA Adobe Summit 2023 (Jun 8 –9 in London) and be sure not to miss these Adobe Target sessions while you’re there!  


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