Greetings Adobe Target Community!
We're getting ready for Adobe EMEA Summit 2023, taking place in London and virtually, June 8th through 9th
Below you'll find a complete list of all of the scheduled Adobe Target sessions and labs ~ register now and stay tuned in to the Summit Session Catalog as details get finalized!
| Target-specific Session Title |
Target-specific Session Details |
Date & Timings |
Speakers |
[CJM01] The Telegraph’s journey towards Personalisation at Scale
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Discover the significant advantages of upgrading from Adobe Target Standard to Premium. Our expert speaker will highlight the power of AI and the latest mobile use cases, and provide real-world examples to help you understand the potential impact on your personalisation efforts.
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Coming soon
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Coming soon |
[CJM02] Going for the Gold with Your Personalisation Program
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Today's rapidly evolving retail industry demands a flawless online shopping experience for customers. To gain a competitive edge, businesses must deliver personalised experiences that exceed customers' expectations. With Adobe Target, Real Time Customer Data Platform and Adobe Analytics, surfacing, segmenting and targeting customers is easier than ever. Discover how these tools can help you win that extra point and leave your competition behind
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Coming soon
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Coming soon |
| Target-related Session Title |
Target-related Session Details |
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[PIE02] Hyper Personalisation through the Adobe Experience Platform
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Join one of the largest Financial Services organisations as they share how they utilised Adobe Experience Platform to skyrocket their customer experience across digital channels, offering the right product at the right time. By integrating AEP with Adobe Analytics and Customer Journey Analytics, the customer used data and insights to underpin their strategy, and with Adobe Target and Adobe Campaign, successfully delivered a hyper-personalised journey in real-time that drove extraordinary impact. |
Coming soon
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Coming soon |
[TIN04] Mastering the Art of Persuasion: Boosting Website Conversion Rates with Cialdini's Principles
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In this session, we will explore how you can use Cialdini's principles of persuasion to improve your website conversion rates and increase revenue. We will cover each of Cialdini's seven principles – reciprocity, scarcity, authority, consistency, liking, social proof and unity – and provide real-world examples of how they can be applied to a website to drive customer action. We will also discuss the importance of understanding customer psychology and behaviour, and how this knowledge can be used to design persuasive website experiences that motivate visitors to take action.
By the end of the session, you will have a clear understanding of how to apply Cialdini's principles of persuasion to your website, as well as tips and best practices for measuring and optimising website conversion rates and revenue. Whether you're a marketer, business owner, or website designer, this session will provide valuable insights for improving your website performance and driving revenue growth.
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Coming soon
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Coming soon |
