Low-priority A/B tests typically focus on minor changes with less potential impact, such as adjusting colors or wording. They require fewer resources and are less critical to overall business goals. High-priority A/B tests, on the other hand, target significant elements like the McDonald's menu, pricing strategies, or checkout processes, where outcomes can directly influence revenue and customer experience. Prioritizing A/B tests helps allocate resources effectively, ensuring that efforts are concentrated on changes that will most likely yield substantial results.