Adobe Summit 2024, Adobe Target Session | [S812] AT&T’s Personalization and Testing Success at Scale

[Amelia_Waliany]

Session Details: [S812] AT&T’s Personalization and Testing Success at Scale

AT&T, world-renowned as a telecommunications provider, is also world class in its strategy to ensure that the company meets it customers wherever they connect with the most relevant content across web and mobile.

Join this session to learn how AT&T:

• Builds its experimentation and personalization practices to scale across a matrixed organization
• Identifies and executes use cases that drive exponential growth in key areas of its business
• Moves beyond foundational AB testing to AI-powered personalization practices

Session Schedule: Thursday, Mar 28, 9:00 AM - 10:00 AM PDT

Q&A: Please use this thread to ask any questions related to this Adobe Summit 2024 Session

*be sure to begin your question/ comment with Wealthy and Drew's Community usernames, "Drburns27", so that they can be notified when you post!

Session Speaker(s):

Wealthy Desai, Head of Content Strategy & Experimentation, AT&T 

Drew Burns (aka Drburns27). Group Product Marketing Manager, Adobe

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