Join us for an upcoming in-person Adobe Target Skill Builders event ~~> We're hosting these live learning opportunities to equip you with the knowledge and skills to leverage Target successfully. Learn more to see if we'll be coming to a city near you!
Adobe Summit 2024, Adobe Target Session | [S812] AT&T’s Personalization and Testing Success at Scale
Session Details: [S812] AT&T’s Personalization and Testing Success at Scale
AT&T, world-renowned as a telecommunications provider, is also world class in its strategy to ensure that the company meets it customers wherever they connect with the most relevant content across web and mobile.
Join this session to learn how AT&T:
- Builds its experimentation and personalization practices to scale across a matrixed organization
- Identifies and executes use cases that drive exponential growth in key areas of its business
- Moves beyond foundational AB testing to AI-powered personalization practices
Session Schedule: Thursday, Mar 28, 9:00 AM - 10:00 AM PDT
Q&A: Please use this thread to ask any questions related to this Adobe Summit 2024 Session
*be sure to begin your question/ comment with Wealthy and Drew's Community usernames, "Drburns27", so that they can be notified when you post!
Session Speaker(s):
Wealthy Desai, Head of Content Strategy & Experimentation, AT&T
Drew Burns (aka Drburns27). Group Product Marketing Manager, Adobe
Full Summit 2024 Session Scheduling Catalog: Click Here
List of Adobe Target - focused Summit 2024 Sessions / Labs: Click here
Don't forget to register yourself for Adobe Summit 2024 and sign up for this session and more
@ Adobe Summit 2024 ~ hope to see you there!
Topics
Topics help categorize Community content and increase your ability to discover relevant content.
