[WEBINAR RECORDING] 2/13/24: P2, Adobe Target Personalization Maturity Series, High Performance Recommendations
Adobe Target Personalization Maturity Series
Brands are looking for a blueprint on intelligent optimization and personalization to drive high performance business impact and mature their personalization strategies. Join us as we explore AI and automation, diving deep into a three-part series on Adobe Target and Adobe Experience Platform.
Part Two – High Performance Recommendations, 1:00 PM- 2:00 PM, February 13, 2024 (EST)
Far too often, companies remain in familiar territory with recommendations, delivering exponential lift through delivering relevant product, content, and service suggestions. However, there are more expansive use cases for recommendations in terms of a more seamless, relevant experience across multiple sessions and the customer lifecycle, and including reducing the friction for a customer to return to where they left off in previous visits and receiving personalized navigation.
In this webinar, you’ll learn:
• More advanced features that unlock more precision, adaptive recommendations as the customer develops a relationship with your brand
• How a non-technical user or marketer is in full control of configuring and managing the algorithms
• How to use AI and custom features with recommendations to unlock use cases that have immense impact on reduction in clicks and increasing revenue.
+ and then plan to join the experts on Wednesday, 2/28 @8am PT for the next Target Community Q&A Coffee Break, where they'll be eager to answer your follow up Questions from the webinar, as well as to hear about your related Best Practices, Interesting Use Cases, and Hot Tips
Speakers:
Leina Betzer
Product Business Consultant, Adobe
Brent Kostak
Senior Product Marketing Manager, Adobe
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