[AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager

[Amelia_Waliany]

Join us for our next Adobe Target Community Q&A Coffee Break, 

taking place Wednesday, May 27th @ 10am PDT

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We'll be joined by Shannon Hamilton aka @ShannonHamiltonPM, Senior Adobe Target Product Manager, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to her areas of expertise:

• Adobe Target user interface,
• A/B Testing and Experience Targeting (XT)
• Offers libraries, Activity lists, Audiences libraries
• Integrations: i.e. Adobe Analytics (A4T), Adobe Experience Manager Experience Fragments, Audience Manager audiences, and Adobe Experience Platform integrations

Want us to send you a calendar invitation so you don’t forget? Register now to receive a reminder!

A NOTE FROM NEXT WEEK'S COMMUNITY Q&A COFFEE BREAK EXPERT, SHANNON HAMILTON 

REQUIREMENTS TO PARTICIPATE 

• Must be signed in to the Community during the 1-hour period
• Must post a Question about Adobe Target
• THAT'S IT!

*(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

INSTRUCTIONS 

• Click the blue “Reply” button at the bottom right corner of this post
• Begin your Question with @ShannonHamiltonPM
• When exchanging messages with Shannon about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Shannon

 

Shannon supports the end-to-end marketer UI, as well as Target’s authoring APIs and cross Adobe Experience Cloud integrations. Her mandate includes developing Target's integration with AEP's Unified Profile. Previously, she was responsible for the machine learning / AI capabilities within Target, including ML-based personalization and ML-enhanced testing. Shannon holds an MBA from the Kellogg School of Management at Northwestern University, where she specialized in data science and marketing.

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Check out the thread from our first break with Kimen Warner, Director of Adobe Target Product Manage...

[Jason_Hickey]

Nicolas,  we are actively working on breaking down the various silos that exist in Experience Optimization use cases in Adobe Target.  Activity Types are a great example of this largely artificial construct.  By bringing these things together we can unlock more powerful use cases for our customers and streamline our experience selection APIs behind the scenes.  Bringing Recommendations in to AB and XT activities is another example of this breaking down of walls.  You'll see more in the future!  Very much on purpose

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@Nicolas_Swisscom wrote:

Why is Auto-Target not a standalone activity but part of the A/B workflow?

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