🎯REQUIREMENTS TO PARTICIPATE 🎯
🎯**For those who have joined an Adobe Target Community Q&A Coffee Break before: please note that we are no longer using formal registration pages for these events - just be sure to Mark Your Calendars to sign in here to the Community on 5/12/21 @ 8am PT, and hop onto this thread for direct answers to your Q’s from Shannon.
Shannon supports the end-to-end marketer UI, as well as Target’s authoring APIs and cross Adobe Experience Cloud integrations. Her mandate includes developing Target's integration with AEP's Unified Profile. Previously, she was responsible for the machine learning / AI capabilities within Target, including ML-based personalization and ML-enhanced testing. Shannon holds an MBA from the Kellogg School of Management at Northwestern University, where she specialized in data science and marketing.
Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out our past 2020 Adobe Target Coffee Breaks, covering a WIDE variety of Adobe Target topics, and our latest thread from our 2/24/21 Adobe Target Coffee Break with @Rob_Hornick
I have a question about Adobe Target Auto Personalization campaigns. Is there a way to specify which parameters the algorithm uses - or a way to weight some parameters? We have added custom profile parameters using info we know about the users past history on our site, but those custom profile values do not see to be used (or at least not weighted) in our AP campaign.
Hello. Currently Target has no ability to combine "activity only" audiences with regular audiences from general audience list. For example in our case its impossible to combine audience named "Production Traffic" (from common list) with some of "activity only" audiences. Does Adobe plans to add this functionality?