🎯REQUIREMENTS TO PARTICIPATE 🎯
💡**For those who have joined an Adobe Target Community Q&A Coffee Break before: please note that we are no longer using formal registration pages for these events - just be sure to Mark Your Calendars to sign in here to the Community on 2/24 @ 9am PT, and hop onto this thread for direct answers to your Q’s from Rob.
Rob Hornick is the Senior Product Manager for Machine Learning and Personalization with Adobe Target, based in San Francisco. Rob is energized by building tools to personalize digital experiences and by putting advances in machine learning into marketers’ hands. Prior to joining Adobe, Rob was a Manager with Accenture Digital where he helped marketers optimize their processes and technology.
Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out our past 2020 Adobe Target Coffee Breaks, covering a WIDE variety of Adobe Target topics, and our latest thread from our 1/13/21 Adobe Target Coffee Break with @Robert Calangiu
@Rob_Hornick How do you keep everything manageable and maintainable when scaling up the number of A/B tests and setting up for personalisation at scale across multiple customer journeys? Any advice or best practices you can share?
Good morning and welcome! Looking forward to chatting with you all today. I'll begin answering questions shortly!
I'm struggling with understanding how to get Auto-Target or Auto Personalization to use our custom data attriubutes. We have a number of items we send to Analytics that we would like it to consider. 1) How do we teach the ML algorithm about these. 2) Is it configurable in any way? Thx!
Hey, @Rob_Hornick any preference or best practices on using auto-allocate vs. sample size calculator for a/b testing?
Hi @FDmAmG ! Auto-Allocate can be used almost any time you would run an A/B test, but it can be especially good to use in the following circumstances:
You might want to run a classical A/B test under the following circumstances:
@kadcock Here's a helpful link, it mentions all the limits in Adobe Target: https://experienceleague.adobe.com/docs/target/using/troubleshoot/target-limits.html?lang=en#orderid...
Specifically the section:
Recommended limit of active profile scripts: 300
Recommended limit of total profile scripts per account: 2,000
Hope that helps!
@ToddWeston @Rob_Hornick Re: using custom attributes in Auto Personalization-- it seems like Target is pulling in custom analytics segments shared to the Experience Cloud, but no other Analytics data other than standard metrics. We are specifically interested in key custom events that have been set up to define success actions on the site.