since ‎11-06-2018
‎09-07-2020
Rob_Hornick
Level 2
Re: [AT Community Q&A Coffee Break] 7/8: Rob Hornick, Adobe Target Product Manager
Avatar

Rob_Hornick

Rob_Hornick
- Adobe Target
@surebee wrote:Hi @Rob_Hornick, this question was posted in the community by @dsu50: Do Adobe Target Auto-Target and Auto-Allocate options use Bayesian or frequentist statistics? Is there a documentation that describes the statistical methods these options use? Hi @dsu50 . In both Auto-Allocate and Auto-Target we start with a prior probability of conversion for each experience and then update the estimate over time, so both use Bayesian methods. More info about Auto-Allocate is available here: h...

Views

406

Like

1

Replies

0
Re: [AT Community Q&A Coffee Break] 7/8: Rob Hornick, Adobe Target Product Manager
Avatar

Rob_Hornick

Rob_Hornick
- Adobe Target
@Amelia_Waliany wrote:Hi @Rob_Hornick, this Question was previously posted in the Community by @Saif : I want to use two different recommendations design in the same recommendations activity and divide the traffic between the 2 designs making it a 50/50 split.This idea makes it a combination of recommendations and A/B test.Since recommendations only allows one version apart from control, we are not able to add more designs as different versions in the same activity.Please let me know how we can ...

Views

412

Likes

2

Replies

0
Re: [AT Community Q&A Coffee Break] 7/8: Rob Hornick, Adobe Target Product Manager
Avatar

Rob_Hornick

Rob_Hornick
- Adobe Target
@Amelia_Waliany wrote:Hi @Rob_Hornick, thanks for this insightful coffee break! This Question was previously posted in the Community by @petero52240340 : I know the general guidelines on the Adobe site around Auto Target are;When Conversion is your success metric: 1,000 visits and at least 50 conversions per day per experience, and in addition the activity must have at least 7,000 visits and 350 conversions.How rigid are these, i.e. if I have roughly 960 visits a day and 40 / 35 conversions, is ...

Views

420

Likes

2

Replies

0
Re: [AT Community Q&A Coffee Break] 7/8: Rob Hornick, Adobe Target Product Manager
Avatar

Rob_Hornick

Rob_Hornick
- Adobe Target
@Amelia_Waliany wrote:Hi @Rob_Hornick this question was previously posted in the Community by @LordOfTheRings: Hi Experts,As per help doc, Entity attribute values expire after 61 days. This means that you should ensure that the latest value of each entity attribute is passed to Target Recommendations at least once per month for each item in your catalog.does this mean if the same value for an entity attribute is updated then attribute will not expire. ? or should it have new value for entity att...

Views

444

Likes

2

Replies

0
Re: [AT Community Q&A Coffee Break] 7/8: Rob Hornick, Adobe Target Product Manager
Avatar

Rob_Hornick

Rob_Hornick
- Adobe Target
@surebee wrote:Hi @Rob_Hornick, this question was posted in the community by @anils5920589: Had a question on how Target derives reward probabilities for the MAB algorithms implemented for Auto Allocate, Auto Target and Automated Personalization activities.Was going through your docs and found out that there are three ways of feeding data into Target:mbox parametersProfile parameters/attributesServer side APIs for profile updates.Since MAB algorithms need reward probabilities of each experience/...

Views

555

Like

1

Replies

0
Re: [AT Community Q&A Coffee Break] 7/8: Rob Hornick, Adobe Target Product Manager
Avatar

Rob_Hornick

Rob_Hornick
- Adobe Target
@Nicolas_Swisscom wrote:@Rob_Hornick why is AP and AT not an activity type of it's own i.e. and currently "inside" the A/B Test flow?What is the difference between AP, AT and Recommended for you? Are all 3 using the same algorithm?How would I be ablecable to use AT or AP together with a propensity score (hopefully from AA)? Any examples or tips how to achieve this?Can you share some examples of websites that sucessfully use AP, AT or Recs.?How do I use Recs. within a Single Page Application? Tri...

Views

565

Likes

2

Replies

0
Re: [AT Community Q&A Coffee Break] 7/8: Rob Hornick, Adobe Target Product Manager
Avatar

Rob_Hornick

Rob_Hornick
- Adobe Target
@Eric_Vidana wrote:@Rob_Hornick do you have any advice on hooking up internal decisioning (algos) to Adobe Target as the last mile of determining eligibility for running experiments?Hi Eric, there are a few options you might consider here for bringing external decisioning data into Adobe Target.For product and content recommendations based on a key value (like customer ID or current product ID) that can be pre-computed, consider the "Custom Criteria" feature of Target Recommendations, which allo...

Views

592

Likes

2

Replies

0
Re: [AT Community Q&A Coffee Break] 7/8: Rob Hornick, Adobe Target Product Manager
Avatar

Rob_Hornick

Rob_Hornick
- Adobe Target
@evidana wrote:@Rob_Hornick what are the odds of being able to expand the window of conversion to more than 30 minutes? Financial planning events have a much longer conversion time than e-commerce events.Eric, thanks for your question! I can't comment on the likelihood of adding features that aren't on our publicly committed roadmap, but we don't have an immediate plan to add a longer window to Adobe Target-defined conversion metrics. You're welcome to submit this (and any other feature requests...

Views

619

Likes

2

Replies

0
Re: [AT Community Q&A Coffee Break] 7/8: Rob Hornick, Adobe Target Product Manager
Avatar

Rob_Hornick

Rob_Hornick
- Adobe Target
Hi all! Looking forward to answering your questions today.

Views

1.2K

Likes

2

Replies

0
Likes from