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Robert Calangiu is a Senior Product Manager responsible for evolving Adobe Target's UI. He was in charge with redesigning the Admin UI and now he is focusing on improving the Activity UI as well as with enhancing the A4T integration. Previously, Robert worked as a product manager for Adobe’s TV Everywhere portfolio, leading Authentication & Fraud Management solutions. He is passionate about building customer centric products and helping customers solve the right problems.
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@Robert_Calangiu are you able to confirm at what point Target calls Audience Manager to user segment information? Is it on every mbox call, only when the mbox has an activity that uses an AAM segment, only when the user has an ID sync complete, etc…
@Robert_Calangiu - Question/feature request about “Activity Rendered”
In addition to the existing metrics “Activity Impressions” and “Activity Conversions” for AT activities, can you populate and pass the metric i.e. “Activity Rendered” for usage in A4T for AA. This would make users able to isolate and calculate conversion rates also for only those activity impressions that actually are rendered and exposed for the users visually.
This way every customer would not need to face the challenge with uncertainty about the existing metrics and then reaching out to Internet forums and Adobe Support for causes, feedback or workaround solutions.
Hi @allexxpallexx, I am interested to see what Robert says on this one as well. The technical challenge here is how does Adobe Target "know" the activity was actually "rendered" from the server side to pass to Adobe Analytics that hit level data. I have seen this before and in my previous experience we summed it up to 2 options below.
Option 1 - Pass in the activity name as an evar only when we knew it was rendered using the Target success rendered event. This results in the data being passed into Adobe Analytics as an evar you can then add into reporting and count as a custom metric. I think the main trade off here is that you need to use another evar.
Option 2 - When configuring the goals and settings for the activity and after setting Adobe Analytics as the reporting source, for the primary goal we could set conversion is the primary metric, and then viewed a unique mbox as the action. Then when the activity is rendered on the visitor side, we fire an mbox with the unique name set in the field for the "viewed mbox action". This results in the data being passed into Adobe Analytics as the out of the box A4T "activity conversion" metric. I think the main trade off here is having to fire an additional mbox call and that activity conversion I believe is not a title you can edit.
They both require development work where we need to listen to the Target success rendered event and then add the data to the Adobe Analytics object before we fire the beacon or to fire the custom mbox with the unique mbox name. Both manageable in Adobe Launch.
Hopes this helps!
I've gotten feedback from out consulting agency and can see some blogs about this topic and it seems to be an issue for quite some companies. I've also posted this as a feature request through the Adobe Service Desk (support).
I'm not that keen in creating some kind of workaround for this. I think this is a kind of feature that Adobe hopefully would address and integrate in their product features.
I'm excited and looking forward to see the response Adobe has on this feature request!
Hi everyone! Thanks for joining us on this thread, hope you all have a good morning or evening. I’m looking forward to answering your Target questions!
@Robert_Calangiu are there any plans to update the Target UI? If so any details around being able to better organize activities and experience fragments specifically?
1. We are using Target to create messaging spaces in our SPA, however, this the element we are targeting persists on other views of the SPA and this happens, as you know, because that element we are targeting in the css is available in other views in the SPA. Can you tell me what I need to do in order to keep the banner on a specific view?
2. we would like to create an "interstitial" or "modal" after a user clicks on a banner. what script is needed for this to happen?
Thanks so much!