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Adobe Summit 2024 | Adobe Target Complete Session & Lab list

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Greetings Adobe Target Community!

Below you'll find a complete list of all of the Adobe Target sessions and labs that will be taking place in Vegas and online at Adobe Summit 2024. Register now and start scheduling your sessions today: https://summit.adobe.com

 Browse through Session & Lab descriptions and connect directly with the presenters within the linked Session / Lab -specific Community Discussion threads:

SESSION / LAB TITLE

SESSION SCHEDULE

SESSION / LAB PRESENTERS
[S811] Turbocharged : General Motors' Drive for Experimentation Excellence

Tuesday, Mar 26, 1:00 PM - 2:00 PM PDT

  • Theresa Anderson, Sr. Digital Strategist, Adobe
  • Kristen Opie, Head of Test and Learn Center of Excellence, General Motors
[S812] AT&T’s Personalization and Testing Success at Scale

Thursday, Mar 28, 9:00 AM - 10:00 AM PDT

  • Drew Burns, Group Product Marketing Manager, Adobe
  • Wealthy Desai, Head of Content Strategy & Experimentation, AT&T
[S813] Top Tips to maximize value with Adobe Target

Wednesday, Mar 27, 1:00 PM - 2:00 PM PDT

  • Brent Kostak, Sr. Product Marketing Manager, Adobe
  • Ryan Roberts, Principal Solutions Consultant, Technical Validation, Adobe

[S814] How Adobe.com uses AI-powered Recommendations for Personalization at Scale

Thursday, Mar 28, 10:30 AM - 11:30 AM PDT

  • Robert Woblesky , Sr. Product Manager, Personalization, Adobe
  • Kaitlin White, Product Marketing Manager, Adobe
[L823] Navigating the Cookieless Future in Personalization with the Web SDK, Server-side and Hybrid ...

Tuesday, Mar 26, 4:30 PM - 6:00 PM PDT

  • Vadym Ustymenko (ACS), Principal Technology Consultant, Adobe
  • Ryan Tincknell, Principle Enterprise Architect, Adobe

 

 

You might also find the following Journey Optimizer Sessions to be interesting as well:

SESSION / LAB TITLE

SESSION SCHEDULE

SESSION / LAB PRESENTERS
[S806] Real-Time Decisioning Strategies for Next-Best Experience​ 
Wednesday, Mar 27th  4:00 PM - 5:00 PM PDT
  • Deepti Anthony, Product Manager, Adobe
  • Nagendra V. Akshantala, VP, Marketing Technology, US Bank
[S807] Tips and Tricks to Unlock the Full Power of Journey Optimizer 

Thursday, Mar 289:00 AM - 10:00 AM PDT [In-Person]

Tuesday, Mar 262:00 PM - 2:30 PM PDT [Online]

  • Russ Lewis, Director, Product Management, Adobe
  • Chris Stolz, Principal Enterprise Architect, Adobe
[S809] Scaling Customer Journey Capabilities for Global Digital Experiences 
Wednesday, Mar 27 | 4:00 PM - 5:00 PM PDT
  • Praveen Penupati, Sr. Enterprise Architect, Adobe
  • Robert Herrera, Principal Enterprise Architect, Adobe
  • Jacob Sidor, Audience & Experience Activation, General Motors
[S815] How T-Mobile Delivers Contextual Experiences at Scale Thursday, Mar 28 | 1:00 PM - 2:00 PM PDT
  • Abhijit Ghosh, Adobe
  • Tadeu Banzato, Sr. Product Manager, T-Mobile

 

 

 Let us know in the Comments if you're planning to attend any sessions listed in this post and what areas you're most excited to dig into!

 

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