Adobe Summit 2024, Adobe Target Session | [S811] Turbocharged : General Motors' Drive for Experimentation Excellence

Session Details: [S811] Turbocharged : General Motors' Drive for Experimentation Excellence

Turbocharging your experimentation program transforms the operating model. Discover the strategic steps that General Motors performance-driven marketing experts took to turbocharge their diverse brands and shift toward systematic business growth.

In this session, learn how:

• GM guided success with impressive time-to-value results by combining Adobe Target, Adobe Journey Optimizer, and Real-Time CDP
• Each new idea inside your business can become the headlights to drive new channel expansion with data-driven roadmaps

Session Schedule: Tuesday, Mar 26, 1:00 PM - 2:00 PM PDT

Q&A: Please use this thread to ask any questions related to this Adobe Summit 2024 Session

*be sure to begin your question/ comment with Kristen and Thersea's Community usernames, "@knopie, and @Theresa_Anderson" so that they can be notified when you post!

Session Speaker(s):

Kristen Opie (aka @knopie), Head of Test and Learn Center of Excellence, General Motors

Theresa Anderson (aka @Theresa_Anderson), Sr. Digital Strategist, Adobe

Full Summit 2024 Session Scheduling Catalog: Click Here

List of Adobe Target - focused Summit 2024 Sessions / Labs: Click here

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